The Social Lights is a social business consultancy.
We partner with clients and their agencies, using social media throughout their business. Our work includes creating and executing social campaigns, training and inspiring internal teams, and driving growth.
The Social Lights is an agency that offers social media strategy, training, and community management services to help clients achieve their business objectives.
Successful social media management begins with a solid strategy in place. Our strategists work closely with clients to pinpoint specific business goals and objectives, then craft custom strategies around these focus areas.
Our team of trained and experienced Community Managers provide dedicated management of your social platforms. Duties include brand monitoring, content creation, real-time engagement, campaign analysis, and reporting.
Our approach to campaign development and management centers around your business goals – be it building brand awareness, boosting website traffic, collecting qualified leads, or driving eCommerce sales.
Social Listening + Reporting
By drilling into specific social conversations, we can reveal key audience segments, competitive insights, emerging trends, and uncover countless content ideas. From there, we crunch the data and turn it into a strategic action plan.
Social Business Consulting
For strategy and training clients seeking 1:1 consultation sessions, we create a calendar of focus areas and a development plan customized to your current needs and objectives.
Sharpen your skills on a specific social platform or tactic through our custom training sessions. Developed for small, in-house teams, we create customized training content with your specific industry and goals in mind.
Whether you need monthly content calendars, a series of Twitter ad graphics, or a made-for-Instagram video, our creative team develops custom content to suit your social brand voice and style.
Social Marketing Integration
Integrated marketing campaigns can take several forms depending on your goals, timeline, and audience. We work alongside your in-house team and agency partners to ensure the social component of your next campaign is set up for success.
"I was introduced to the Social Lights when I attended their 2-Day Social Media Bootcamp in May of 2014. The bootcamp was organized, structured with purpose, and well-run. The small group setting allowed connection with the seasoned professional presenters and fellow attendees. The resulting dynamic allowed me to walk away with actionable items and insights and numerous valuable professional relationships that I still benefit from today. Their industry expertise and reputation for being highly responsive professionals provides exactly the support I need to be an effective, efficient, and engaging social marketer."
Liezen Van Loh, Director of Marketing
Foss Swim School
"There's no question The Social Lights know social for business, but they are also expert at integrating across earned, paid and owned channels for maximum leverage of content and storytelling. I have worked directly with the TSL team on joint clients and it's been a true joy. The strategic planning, editorial calendaring, editing and collaborative working model results in smart, strategic content to drive business goals – awareness, education, engagement, community. They are focused on social and uber smart at integrating content and strategies with other channels and that's truly needed for businesses today."
Mardi Larson, Strategic Communications Consultant
"The Social Lights team has worked closely with us to understand our needs and tailor a partnership based on our goals. Not only do they act with professionalism, but also as industry experts by presenting opportunities that they feel would benefit our business and objectives."
Katie Thomas, Marketing Coordinator
Christopher & Banks
"The Social Lights team doesn’t simply have an understanding of what it takes to find success in the social media landscape, it’s part of their fabric as individuals. They took a thoughtful and systematic approach to learn about our brand and then create ways for the brand personality to come to life. That personality came to life in many different forms, all with one end goal in mind – increasing sales through guest engagement. They helped Green Mill create the basis for the social platform we still use today. I’d recommend their services to anyone."
John Hinz, Chief Marketing Officer
Green Mill Restaurants
"We were lucky to entrust the launch of our company and all associated social media to The Social Lights. Their knowledge, commitment and ability to deliver on time and as promised was just what we needed. They held our hands every step of the way and became true members of our team. I would highly recommend The Social Lights for anything in social media."
Four days, 27 sessions, and 114 Instagram stories later, social strategist Gina Vo landed back in Minneapolis. We sent Gina to Los Angeles, which played host to one of the nation’s four Social Media Week events this year. The event sported a tagline of “Reimagining Human Connectivity,” a compelling topic after Mark Zuckerberg’s Facebook manifesto […]
If you’ve kept up with social media news and updates over the first half of 2017, you’ve read the words “object recognition” about as often as you’ve read “Facebook copies Snapchat.” Pinterest’s Lens was among the first public-facing applications introduced around object recognition, one of their many moves aimed at integrating into the real world. […]