5 Tips to Engage the Connected Fan from Hashtag Sports

Our event schedule is packed this year, and this week, we were in Times Square for Hashtag Sports. The event featured 3 days of thought leadership and innovation geared towards helping brands activate and engage around the connected fan.

Reimagining Human Connectivity at Social Media Week

Four days, 27 sessions, and 114 Instagram stories later, social strategist Gina Vo landed back in Minneapolis. We sent Gina to Los Angeles, which played host to one of the nation’s four Social Media Week events this year. The event sported a tagline of “Reimagining Human Connectivity,” a compelling topic after Mark Zuckerberg’s Facebook manifesto […]

Object Recognition Setting the Stage For Mixed-Reality Advertising

If you’ve kept up with social media news and updates over the first half of 2017, you’ve read the words “object recognition” about as often as you’ve read “Facebook copies Snapchat.” Pinterest’s Lens was among the first public-facing applications introduced around object recognition, one of their many moves aimed at integrating into the real world. […]

5 Insights Marketers Need to Know from the Social Shake Up

Two TSL team members hopped a plane last week, traveling to Atlanta for the 2017 Social Shake Up Show. Account Managers Alli Kahle and Kelsey Orthaus made the trip to network, gain insights, identify pain points, and see what the industry’s sharpest minds offered to take on social media’s most pressing issues.

Pinterest, the 5 W’s, and Real-World Relevance

Pinterest believes that entering the real world is its final hurdle in attracting these advertisers. But how does a social platform push itself into the real world?

Bringing Social Media to Life with iMPuLSe Creative

Recently, we were given the opportunity to paint our wall, but not in a “What color would you like your wall” kind of way. We wanted to do something fresh, something new, and something that would encourage conversation.

Status Update: Recapping Social Media in Q1

Social platforms came out firing in Q1. From Facebook launching copycat features in its ongoing quest to be everything for its users, to the marketing world converging on social media, marketers will (or at least should) start reevaluating their current social strategy.

Beyond The Platform: Shortcuts to Social Media Success

The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. Further, they’re typically only applicable on one or two platforms. That's why we pulled together our top-10 practices for you to use on any platform, any time.