2016 Social Media Trends You Should Know About

Posted on: 04/26/16, 7:08am

Lucky for you, we’ve sorted through the digital noise to produce the 2016 Social Media Trend Report which describes the major social media updates from Q1 2016 and what they mean for your business.

[slideshare id=61208607&doc=tsl2016socialmediatrendreport-160421200427]

What Are the Themes From the Quarterly Trend Report?

New Video Features
From longer Instagram videos to the rise of Snapchat to Facebook Live, the popularity of video continues to grow. Businesses that can leverage video will have a competitive advantage as platforms continue to introduce new features that cater to video creators.

New Advertising Features
All major social networks introduced new advertising features. The quicker a business is to understanding the new features and utilizing them, the larger the benefit. For example, it’s likely the price of custom Geofilters on Snapchat will increase later this year as businesses understand the value they can bring.

Want to stay informed of the latest social media trends? Subscribe to our blog and you’ll be one of the first to know when we publish the next trend report.

Subscribe To Our Blog

Enter your email address to subscribe to our blog and receive notifications of new posts by email.

Recent Posts

Status Update: Recapping Social Media in Q1

Social media platforms came out firing in Q1 with major announcements that are sure to make waves across social media over the coming months. From Facebook launching copycat features in its ongoing quest to be everything for its users, to the marketing world converging on social media, marketers will (or at least should) start reevaluating […]

Beyond The Platform: Shortcuts to Social Media Success

Best practices are ever-changing. Tweet with an image to increase engagement. Instagram now lets you post 16:9 photos, so fill the screen. Don’t ask for likes on Facebook. Vertical video performs better than horizontal on mobile. The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. […]

Three Takeaways for Marketers from SXSW Interactive 2017

From March 13-19, creatives, digital leaders, brands, and music lovers alike flocked to the 2017 edition of the South by Southwest Conference and Festival. Over the first half of the event, thought leaders from all corners of the digital and tech space share successes and brands make their move to attract the fans from interactive, […]

7 Tips for Creating Content with Instagram Carousels

Instagram insta-grabbed headlines this week with the announcement that its 600+ million monthly users can now upload up to 10 photos or videos within a single post. This update brings immediate opportunities for marketers from both performance and creative standpoints. The feature is very similar to that of Instagram stories. However, some things warrant more […]