Community Management: Putting it into Practice – A Panel Discussion
Posted on: 06/09/14, 4:36pm
Our upcoming 2-Day Social Media Training Bootcamp will wrap up with a dynamic panel discussion titled, “Community Management: Putting it into Practice.“
It’s like The View over cocktail hour: peers passionately discussing (and sometimes disagreeing) about their craft. The goal of the conversation is to both have answers about what has worked in the past as well as questions about strategy and tactics for the future.
Our 2013 panel discussion event was a hit, with representation from IKEA Twin Cities, Green Mill Restaurants, Red Wing Shoes, and Feed My Starving Children. This year, we’re moving the event to the UST Schulze School of Entrepreneurship Auditorium to accommodate a larger audience.
Our 2014 Community Manager Panel Discussion will feature Community Managers from Feed My Starving Children, General Mills, Mall of America and the Minnesota Twins.
Join us on Thursday, June 26, 2014 for “Community Management: Putting it into Practice – A Panel Discussion.” All are welcome.
Meet our Moderator: Angie Enger, General Mills – Betty Crocker
Angie Enger manages the social presence for her best gal, Betty Crocker – from everyday tweets to long-term strategy. Angie got her Master’s degree in Community Counseling in 2009 – when social strategy barely existed. She worked in non-profits and community programs for three years, doin‘ her best to help people. In Portland she’d learned the art of the blog, and in the non-profit world she used Facebook to rally groups around a cause. A love of vintage style and a love of baking got her noticed – General Mills saw potential, and she went corporate. Now she gets her Betty on, and still volunteers for her old pals, the nonprofits, on the side. She uses her background in psychology and group dynamics every day – honing her skill set to build the best darn brands out there. Maybe it’s optimism, but she still thinks she’s making the world a better place.
Twitter @heyangieenger | @BettyCrocker
Panelist: Drew Gneiser, Feed My Starving Children
Drew Gneiser tells stories and manages the social media at Feed My Starving Children, an international nonprofit in the business of helping volunteers turn hunger into hope with their own two hands. He’s worked in PR, music management and booking, marketing, and social media.
Twitter @DrewGneiser | @fmsc_org
Panelist: Keith Beise, Minnesota Twins
Keith is the Social Media Coordinator for the Minnesota Twins. Five years enlisted in the Marine Corps (and going through a very different kind of bootcamp) taught him how to never give up on a mission, which after switching to civilian life became getting a job with the Twins (check) and helping them stand out on social media (ongoing, but mission to get Joe Mauer on Twitter has failed).
Twitter @KeithBeise | @Twins
Panelist: David Jungers, Mall of America
David Jungers is a Social Media Strategist at Mall of America. He’s responsible for overseeing the day to day operations of the Mall’s Enhanced Serve Portal, an integrated communications command center. Other responsibilities include community management, social media strategy, supporting traditional marketing efforts, copy writing and growing MOA’s social media presence. David got his start in social media by volunteering for a number of local non-profit organizations while pursuing a degree in Marketing at Bethel University. After graduating David joined Best Buy’s ECC Social Connections and Innovation team where he worked on Reward Zone (now MyBestBuy) social media initiatives. David’s interests include playing sports, warm weather, pizza and dogs.
Twitter @DavidJungers | @mallofamerica
Panelist: Jess Wangsness, General Mills – Nature Valley
Jess Wangsness would be a professional student if someone would pay her. That’s probably what led her to social media, where she can play a variety of roles: writer, creative idea maker, sociologist, backyard scientist. She’s currently the Sr. Community Engagement Specialist for Nature Valley. Before that, she led social media efforts for Pillsbury. She has an MFA in Creative Writing from the University of Arizona + an MS in Journalism from Northwestern University.
Twitter @jesswangs | @NatureValley