Content is Key…Especially this Time.
Posted on: 10/04/11, 3:42pm
Let’s face it, we (and I speak for ALL of us) are obsessed with the latest and greatest gadgets and apps, in a frenzy for more fans and followers, frantically tweeting, posting and pinning to keep our companies in front of our customers.
All this frenzy for what?
Because it’s good for business, of course!
…I challenge you to dig down deeper to discover how social media is truly affecting your business.
Social media platforms have become so much more sophisticated over the past year. Now is the time to reassess your strategy, pay close attention to content and evaluate your efforts in comparison to your competition. Measure your time, money and to the best of your knowledge, the impact social media is having on your bottom line.
Now is the TIME.
Time to welcome Facebook Timeline. Let’s face it, this time, the change will affect millions of us. Love it or hate it, facebook is making big changes and the companies that adapt to them, embrace them and use them in innovative ways will be leaps and bounds better than the brands that don’t.
So rather than stressing about your entire strategy right this second, let’s focus on content.
While we are spinning our wheels cranking out content, what are we really saying? Without a comprehensive content strategy, we might not be saying anything worthwhile. Which becomes a big risk with Facebook Timeline. This time,
“Your content is going to need to be absolutely amazing.”
One big change is that Facebook has added a control in the top right of each story that users can check to unmark a top story. Facebook will use that information over time to automatically edit the feeds. Since users now have more control over their news feeds, brands with boring or irrelevant updates will have lower visibility.
Attention Brands: Quit posting boring/irrelevant information!
Marketers, who have been told for years that they’re actually publishers now, will have to put that into practice, says Ian Schafer, CEO of Deep Focus, a digital marketing firm. “Facebook is a channel, albeit a collaborative one, that needs to be programmed,” says Schafer. “We need to get people to share and interact with more content.”
David Berkowitz, senior director of emerging media and innovation for 360i, says Facebook will now be about branding actions. “Before on Facebook it was about getting people to ‘Like’ the brand,” he says. “Now, it’s about getting people to take social actions enabled by that brand.” For example, if a consumer posts an update about a run they just took, that’s a prime opportunity for Nike.
Don’t know where to start? Contact The Social Lights!
Quotes via Mashable.