History of The Social Lights, LLC

Posted on: 11/07/12, 5:47pm

The Social Lights® was founded in January 2011 by college entrepreneurs Emily Pritchard and Martha McCarthy. During their final semester at the University of St. Thomas, while both were studying Entrepreneurship and Business Communications, they discovered the need for businesses to utilize social media as a strategic marketing communications
channel. They created The Social Lights®, a social media marketing agency offering social media strategy, training and community management to help clients craft social media strategies and develop compelling content to help clients achieve business objectives.

“We’re a women-owned boutique agency staying true to
what we do best – social media for business.”

Over the past four years, The Social Lights has helped over 50 companies craft social media in a way that ensures delivery of the right message, at the right time — leaving a lasting brand impression on their loyal fans and followers.

In June 2014, The Social Lights® was awarded the Eureka! Award for Innovation in the
advertising category by the Minneapolis/St. Paul Business Journal. This award recognizes creativity, innovation and progress in advertising, business, education, the arts, health care and other areas. The nomination was associated with The Social Lights® inaugural
Community Manager Training Program held June-August 2013. The program disrupted the “Social Media: Agency, or In-House?” dilemma by creating a hybrid solution. The
Community Manager Training Program provided the skills, experience and confidence to 16 participants who’ve since secured in-house social media positions at a variety of
organizations.

Subscribe To Our Blog

Enter your email address to subscribe to our blog and receive notifications of new posts by email.

Recent Posts

Status Update: Recapping Social Media in Q1

Social media platforms came out firing in Q1 with major announcements that are sure to make waves across social media over the coming months. From Facebook launching copycat features in its ongoing quest to be everything for its users, to the marketing world converging on social media, marketers will (or at least should) start reevaluating […]

Beyond The Platform: Shortcuts to Social Media Success

Best practices are ever-changing. Tweet with an image to increase engagement. Instagram now lets you post 16:9 photos, so fill the screen. Don’t ask for likes on Facebook. Vertical video performs better than horizontal on mobile. The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. […]

Three Takeaways for Marketers from SXSW Interactive 2017

From March 13-19, creatives, digital leaders, brands, and music lovers alike flocked to the 2017 edition of the South by Southwest Conference and Festival. Over the first half of the event, thought leaders from all corners of the digital and tech space share successes and brands make their move to attract the fans from interactive, […]

7 Tips for Creating Content with Instagram Carousels

Instagram insta-grabbed headlines this week with the announcement that its 600+ million monthly users can now upload up to 10 photos or videos within a single post. This update brings immediate opportunities for marketers from both performance and creative standpoints. The feature is very similar to that of Instagram stories. However, some things warrant more […]