Klout Perks

Posted on: 03/25/13, 3:13pm

On Friday, I received a fun surprise in my inbox:

Klout Perks | The Social Lights Blog

I was intrigued, so I signed into Klout (which I haven’t done in AGES) to see what this Perk was all about. Sure enough, there it was, waiting for me to claim it.

SonyKloutPerk | The Social Lights Blog

In two easy steps:

1)   Learn More, which took me to this landing page:
SonyKloutPerk | The Social Lights Social Media Blog

2)   Verify Address

Voila! I had a new Sony Walkman W en route to my mailbox.
SonyKloutPerk | The Social Lights Social Media Blog

But that’s not all….

I wondered if this was for real. Surely, there was a catch. But one email later, I received a confirmation email that my Perk was in fact on the way!
SonyKloutPerk | The Social Lights Social Media BlogAt this point I was stoked and my first instinct was to share with everyone what I just won!

SonyKloutPerk | The Social Lights Social Media Blog

Note: Notice how Klout controls the message here? I did add my own twist to the automated message, but used the same hashtag #FitnessWalkman, tagged the brand @Sony, and followed the hyperlink, which leads people to this landing page:

SonyKloutPerk | The Social Lights Social Media Blog

And then I tracked the hashtag to see how many others had done the same. Social minds think alike:
Klout Perks | The Social Lights | Social Media Blog

Based on the social conversations and people’s reaction to the Perk, Klout received great consumer feedback —this may have been one of the most successful KloutPerks campaigns ever!

So now I wait for my Sony Walkman MP3 to arrive. Surely the brand will follow through on the Perk, or they will have an army of backlash on social media…

P.S. The only other Klout Perk I have redeemed was the Red Bulletin Magazine. I received the Perk last April and I look forward to it every month!

 Klout Perk Red Bull | The Social Lights | Social Media Blog
TheRedBulletin | Red Bull Klout Perk | The Social Lights Blog

 Have you gotten any good Perks? Tell us about it.

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