Meet Jaclyn and Zach

Posted on: 07/01/14, 1:52pm

They’re new around here!


Jaclyn Hansel

Jaclyn-Hansel-The-Social-Lights

From rappelling off 20-story buildings to a exploring abandoned brewery caves this girl craves adventure, always with a camera by her side. Jaclyn left Iowa State University with a degree in visual communications, a passion for telling stories and a hunger to never stop learning.

Always getting her hands dirty, Jaclyn started a fashion and lifestyle, online magazine and blog in the Twin Cities called Bow & Arrow Magazine. Just one taste of creating this online social presence and Jaclyn was hooked. This endeavor was a catalyst in her decision to pursue a career in social media and ultimately what connected her with The Social Lights.

While not constantly refreshing her Instagram feed you can find her strolling the town pretending to be a foodie, salsa dancing up a storm, or at the beach writing her next best-selling children’s book (which also happens to be her first).


Zach Schrom
Zach-Schrom-The-Social-Lights

Hailing from a small town in Southern Minnesota that you probably haven’t heard of, Zach wanted to shed the flannel and jeans lifestyle. So he hitched his oxen to a covered wagon and took I-35 S all the way to Drake University in Des Moines. While studying advertising and marketing Zach quickly took to the creative side of things. Wanting to push the limits of content creation and branding he found his outlet in social media. Combining creativity with strategy to get engaging content is like walking and chewing bubblegum. If he isn’t digging through the Internet for the latest Timberwolves rumors, Zach is trying to perfect his grilling technique, and still enjoys a good flannel shirt.

Subscribe To Our Blog

Enter your email address to subscribe to our blog and receive notifications of new posts by email.

Recent Posts

Reimagining Human Connectivity at Social Media Week

Four days, 27 sessions, and 114 Instagram stories later, social strategist Gina Vo landed back in Minneapolis. We sent Gina to Los Angeles, which played host to one of the nation’s four Social Media Week events this year. The event sported a tagline of “Reimagining Human Connectivity,” a compelling topic after Mark Zuckerberg’s Facebook manifesto […]

Object Recognition Setting the Stage For Mixed-Reality Advertising

If you’ve kept up with social media news and updates over the first half of 2017, you’ve read the words “object recognition” about as often as you’ve read “Facebook copies Snapchat.” Pinterest’s Lens was among the first public-facing applications introduced around object recognition, one of their many moves aimed at integrating into the real world. […]

5 Insights Marketers Need to Know from the Social Shake Up

Two TSL team members hopped a plane last week, traveling to Atlanta for the 2017 Social Shake Up Show. Account Managers Alli Kahle and Kelsey Orthaus made the trip to network, gain insights, identify pain points, and see what the industry’s sharpest minds offered to take on social media’s most pressing issues. From Facebook advertising […]

Pinterest, the 5 W’s, and Real-World Relevance

By nature, Pinterest drives users into the real world. Whether through baking recipes, DIY projects, or fashion trends, pinners are constantly discovering new ideas on the platform, executing the ideas, and bringing their results back to the platform. This process is so streamlined and automatic that 93 percent of Pinners use the platform to drive […]