Social Media Blog

Pinterest, the 5 W’s, and Real-World Relevance

Pinterest believes that entering the real world is its final hurdle in attracting these advertisers. But how does a social platform push itself into the real world?

Bringing Social Media to Life with iMPuLSe Creative

Recently, we were given the opportunity to paint our wall, but not in a “What color would you like your wall” kind of way. We wanted to do something fresh, something new, and something that would encourage conversation.

Status Update: Recapping Social Media in Q1

Social platforms came out firing in Q1. From Facebook launching copycat features in its ongoing quest to be everything for its users, to the marketing world converging on social media, marketers will (or at least should) start reevaluating their current social strategy.

Beyond The Platform: Shortcuts to Social Media Success

The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. Further, they’re typically only applicable on one or two platforms. That's why we pulled together our top-10 practices for you to use on any platform, any time.

Three Takeaways for Marketers from SXSW Interactive 2017

Our first steps at SXSW are always taking a birds-eye view at the events and mapping the best route for our experience. Across the conference, it was obvious the path that the event managers wanted you to follow.

Yours.

7 Tips for Creating Content with Instagram Carousels

By giving users the option to hold onto a moment, rather than simply narrate an activity, Instagram is effectively turning the phrase from “did you see what I did” to “remember that time when…”

Breaking Down Facebook’s Latest Algorithm Update

Does it have to be that way? Do brands really need to sink excess amounts of cash into Facebook campaigns to succeed? A couple lines in the latest update suggest that costs may not need to be so high.

Be Ordinary, Extraordinarily, with Spectacles

The nuts and bolts of the ‘What’ are always interesting during a product launch. As more people and brands get their hands on these wearables, the conversation shifts from What to How, When, and Where.