The Social Lights – The Startup Story

Posted on: 01/03/11, 7:28pm

The Startup Story

The Social Lights® is the product of countless hours of research, an endless supply of entrepreneurial drive, and the never-stop-learning mentality of Emily Pritchard and Martha McCarthy. The duo met during their freshman year of college at the University of St. Thomas and the student-athletes quickly became good friends.

As two of the few women in the Entrepreneurship program, Emily and Martha partnered to pitch their business concepts in business plan scholarship competitions, and learned quickly that their similar interests, complementary skills, family business backgrounds, and strong work ethic made for a perfect partnership.

As their college careers neared completion, the two combined their fascination for social media in the business world with their capstone course requirement—creating a full-length business plan complete with 3 years of pro forma financial statements, and a 20-minute investor pitch. Rather than keeping their homework hypothetical, the two launched the business while they were still in college—landing their first set of clients and charting out their growth plan.

Grow they did, as the two-woman shop soon added staff and quickly bolstered their client list. Personally driven by creating jobs, providing value for clients, and doing what they love in an industry they’re still fascinated by, drives Emily and Martha to keep innovating and expanding The Social Lights® agency.

The Facts
The Social Lights, LLC is headquartered at:

30 1st Ave N, Suite 400, Minneapolis, MN 55401
T: 612-803-8833

www.thesocial-lights.com

Let’s Be Social!
Twitter: @TheSocialLights
facebook.com/TheSocialLights
vimeo.com/TheSocialLights
slideshare.net/TheSocialLights

 

Subscribe To Our Blog

Enter your email address to subscribe to our blog and receive notifications of new posts by email.

Recent Posts

Reimagining Human Connectivity at Social Media Week

Four days, 27 sessions, and 114 Instagram stories later, social strategist Gina Vo landed back in Minneapolis. We sent Gina to Los Angeles, which played host to one of the nation’s four Social Media Week events this year. The event sported a tagline of “Reimagining Human Connectivity,” a compelling topic after Mark Zuckerberg’s Facebook manifesto […]

Object Recognition Setting the Stage For Mixed-Reality Advertising

If you’ve kept up with social media news and updates over the first half of 2017, you’ve read the words “object recognition” about as often as you’ve read “Facebook copies Snapchat.” Pinterest’s Lens was among the first public-facing applications introduced around object recognition, one of their many moves aimed at integrating into the real world. […]

5 Insights Marketers Need to Know from the Social Shake Up

Two TSL team members hopped a plane last week, traveling to Atlanta for the 2017 Social Shake Up Show. Account Managers Alli Kahle and Kelsey Orthaus made the trip to network, gain insights, identify pain points, and see what the industry’s sharpest minds offered to take on social media’s most pressing issues. From Facebook advertising […]

Pinterest, the 5 W’s, and Real-World Relevance

By nature, Pinterest drives users into the real world. Whether through baking recipes, DIY projects, or fashion trends, pinners are constantly discovering new ideas on the platform, executing the ideas, and bringing their results back to the platform. This process is so streamlined and automatic that 93 percent of Pinners use the platform to drive […]