Social Media Predictions for 2012

Posted on: 12/27/11, 7:52pm

Here are The Social Lights’ Predictions for the State of Social Media in 2012:

Shopping will become an increasingly social experience from start to finish. From researching products prior to purchase (comparing prices, reviewing ratings, checking availability, coupon/sale searching) to making an assessment and announcing your verdict post-purchase (leaving positive or negative feedback, tagging items on Facebook, photographing new products to share with your network…and so on). Brands themselves will be encouraging more of this follow-up activity through QR code integration on packaging, online contests, video demos/tutorials and calls for user-generated content.

Couponing and Customer Loyalty Programs will also become increasingly social. The move to digital has begun, and will only accelerate as brands see the inherent benefits in tracking and monitoring their couponing campaigns and loyalty programs in real-time. Groupon, Living Social, daily deals and flash sale sites will continue to proliferate – but brands of a certain size and digital competency level will get creative and begin executing their own deep-discount campaigns.  Realizing the greater return on executing such sales and promotions in house (and not wanting tarnished reputations or devaluations of their brand), this route will become much more attractive in 2012.

New apps and programs are spurring up to aid in the delivery of these new digital campaigns, making it even easier to forgo the industry leaders and differentiate from the competition. Additionally, location-based/check-in rewards and loyalty deals will increase as other below-the-line promotions diminish.

Facebook Timeline and Google + brand pages will open up new avenues for brands to connect with consumers, and it will be interesting to see how the transition occurs. That being said, it is highly probable that the brands and companies that gain first-mover advantage in these territories will be glad they did (just as the first to set up Facebook fan pages benefitted from increased fans bases).

Here’s what the other 37 Social Media Experts had to say: Predictions for 2012.

Subscribe To Our Blog

Enter your email address to subscribe to our blog and receive notifications of new posts by email.

Recent Posts

Status Update: Recapping Social Media in Q1

Social media platforms came out firing in Q1 with major announcements that are sure to make waves across social media over the coming months. From Facebook launching copycat features in its ongoing quest to be everything for its users, to the marketing world converging on social media, marketers will (or at least should) start reevaluating […]

Beyond The Platform: Shortcuts to Social Media Success

Best practices are ever-changing. Tweet with an image to increase engagement. Instagram now lets you post 16:9 photos, so fill the screen. Don’t ask for likes on Facebook. Vertical video performs better than horizontal on mobile. The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. […]

Three Takeaways for Marketers from SXSW Interactive 2017

From March 13-19, creatives, digital leaders, brands, and music lovers alike flocked to the 2017 edition of the South by Southwest Conference and Festival. Over the first half of the event, thought leaders from all corners of the digital and tech space share successes and brands make their move to attract the fans from interactive, […]

7 Tips for Creating Content with Instagram Carousels

Instagram insta-grabbed headlines this week with the announcement that its 600+ million monthly users can now upload up to 10 photos or videos within a single post. This update brings immediate opportunities for marketers from both performance and creative standpoints. The feature is very similar to that of Instagram stories. However, some things warrant more […]