About Us

Emily Pritchard

Founder and CEO

Emily Pritchard, Founder and CEO of The Social Lights, has been a driving force in reshaping the social media landscape since 2011. Recognizing the transformative power of social media early on, she built a nimble, social-first agency that has earned recognition from Fortune 500 companies, household-name brands, and top industry awards.

Under Emily’s leadership, The Social Lights has expanded rapidly, pioneering new approaches to social strategy while fostering a talented, industry-leading team. Now, Emily focuses on guiding the next generation of marketers and investing in innovative brands and businesses.

A native of Iowa and avid surfer, Emily is on a mission to surf every continent—a fitting pursuit for someone who has spent her career breaking barriers and defying expectations.

Emily, Founder and CEO of The Social Lights, has been a driving force in reshaping the social media landscape since 2011. Recognizing the transformative power of social media early on, she built a nimble, social-first agency that has earned recognition from Fortune 500 companies, household-name brands, and top industry awards.

Under Emily’s leadership, The Social Lights has expanded rapidly, pioneering new approaches to social strategy while fostering a talented, industry-leading team. Now, Emily focuses on guiding the next generation of marketers and investing in innovative brands and businesses.

A native of Iowa and avid surfer, Emily is on a mission to surf every continent—a fitting pursuit for someone who has spent her career breaking barriers and defying expectations.

Stephanie Schafer

President and Chief Growth Officer

Stephanie, President and Chief Growth Officer of The Social Lights and a leader in Coaching For Leaders Academy, drives business innovation and next-gen marketing. Known for her strategic expertise, she has elevated brands like Sherwin-Williams, Saucony Running, and Wet ‘n Wild Beauty. A multi-award-winning leader, Stephanie excels in shaping high-performance teams and fostering mentorship and community engagement. A passionate advocate for mentorship and community engagement, Stephanie’s contributions have been honored with multiple industry awards, including Effies, Kellys, and Creative Media Awards.

Stephanie, President and Chief Growth Officer of The Social Lights and a leader in Coaching For Leaders Academy, drives business innovation and next-gen marketing. Known for her strategic expertise, she has elevated brands like Sherwin-Williams, Saucony Running, and Wet ‘n Wild Beauty. A multi-award-winning leader, Stephanie excels in shaping high-performance teams and fostering mentorship and community engagement. A passionate advocate for mentorship and community engagement, Stephanie’s contributions have been honored with multiple industry awards, including Effies, Kellys, and Creative Media Awards.

Meagan Kato

Vice President of STRATEGY

As the VP of Finance at The Social Lights, Ramsey brings over 20 years of experience in consulting and advertising to drive the company’s financial strategy and operations. In this role, he focuses on optimizing budgets, enhancing financial performance, and leveraging data-driven insights to support growth in the digital marketing landscape. Ramsey is passionate about aligning financial practices with organizational goals, ensuring that resources are strategically allocated for maximum impact. With a proven track record of leading teams and implementing effective financial strategies, he is committed to fostering innovation and sustainable success for The Social Lights and its clients.

Meagan, VP of Strategy at The Social Lights, is a strategic leader specializing in social marketing, social intelligence, and audience-driven insights. She leads a team of cultural decoders, unlocking brand opportunities through social-first strategies. With experience spanning client-side, agency, and consulting roles, Meagan has worked with brands like Target, Sherwin-Williams, and Nature Valley. Her holistic approach blends creative strategy and consumer insights to craft innovative solutions that drive business growth.

Ali Olson

Vice President of operations

Ali Olson, VP of Operations at The Social Lights, brings a fresh approach to leadership, transforming big ideas into effective strategies. With experience working with brands like Belize Tourism, United Health Group, Sharp TVs, and Dairy Queen, she excels at aligning operations with broader goals to drive performance and innovation. An advanced certified Scrum Master, Ali fosters creativity, nurtures talent, and champions agile principles to create a forward-thinking, high-performing workplace.

Ali, VP of Operations at The Social Lights, brings a fresh approach to leadership, transforming big ideas into effective strategies. With experience working with brands like Belize Tourism, United Health Group, Sharp TVs, and Dairy Queen, she excels at aligning operations with broader goals to drive performance and innovation. An advanced certified Scrum Master, Ali fosters creativity, nurtures talent, and champions agile principles to create a forward-thinking, high-performing workplace.

Ramsey Elias

Vice President of Finance

As the VP of Finance at The Social Lights, Ramsey brings over 20 years of experience in consulting and advertising to drive the company’s financial strategy and operations. In this role, he focuses on optimizing budgets, enhancing financial performance, and leveraging data-driven insights to support growth in the digital marketing landscape. Ramsey is passionate about aligning financial practices with organizational goals, ensuring that resources are strategically allocated for maximum impact. With a proven track record of leading teams and implementing effective financial strategies, he is committed to fostering innovation and sustainable success for The Social Lights and its clients.

Ramsey brings over 20 years of experience in consulting and advertising to drive the company’s financial strategy and operations. In this role, he focuses on optimizing budgets, enhancing financial performance, and leveraging data-driven insights to support growth in the digital marketing landscape. Ramsey is passionate about aligning financial practices with organizational goals, ensuring that resources are strategically allocated for maximum impact. With a proven track record of leading teams and implementing effective financial strategies, he is committed to fostering innovation and sustainable success for The Social Lights and its clients.