Social Media Blog

The Complete Guide to Spring Cleaning Your Brand’s Social Media Presence

Let’s dust off your profiles, assess your goals, and refresh your content strategy. Yep. Even your social media accounts need a dose of spring cleaning.

5 Ways Travel Brands Are Taking Off On Social

The travel bug is always biting, and several travel brands learned how to keep fans coming back, or rather leaving again, for more. But these brands’ social media tactics transcend than the travel industry. What direction will your brand travel next on social?

Engaging with Gen Z on Social Doesn’t Have to Be Scary

How do you connect with those darned Gen Z’ers? While we don’t have a magic spell, it’s a lot simpler than you’ve been led to believe. As social media managers, it’s our job to understand how to navigate those connections and turn them into relationships.

Social Listening for Live Events: Aim for Agility

In early 2018, The Social Lights’ office transformed into the Minnesota Super Bowl Host Committee’s Social Media Command Center to monitor their social channels for the ten days leading up to Super Bowl 52. Here’s what we learned.

7 Ways to Show Your Followers a Little Love

All you need is love. Let's break down seven ways to show your superfans you care. By singing a love song with your fans, you’ll find your social feed echoing with joy and excitement, which helps to grow loyalty and engagement and allows your content to reach more people.

3 Tips to Generate Deeper Engagement and Beat the Facebook Algorithm

Generating deeper engagement on social media starts with ensuring branded content adds to and improves the customer experience, both digitally and physically.

TSL’s Top-11 Made-for-Social Experiences in Minneapolis during Super Bowl Week

This week, over 1 million people are expected to brave the #BoldNorth and take in all the Twin Cities have to office. From the Super Bowl Experience to Nicollet Ave to the game itself, there is no shortage of to-do’s and attractions.

What Brands Can Learn About Live Content From HQ Trivia

HQ Trivia has blown up in popularity in the last few months, getting more than one million people to play in a single live trivia game. We break down the app's success, and how brands can apply these lessons to their live content.