Social Media Blog
As much as we want to think we’re rational creatures propelled by logic and facts, the truth is: we’re emotional. If we don’t feel something, we won’t do anything. The trouble is, how do you make sure you’re evoking the right emotion with your content?
Whether you’re publishing a television spot or a Facebook ad, the key to influencing purchasing decisions is creating experiences that impact your audience on an emotional level. The 4 Cs of Emotion-Driven Visuals can help your brand create a cohesive visual esthetic that sparks brand loyalty and influences purchasing decisions.
With all of the social features that are now available, how do you decide which ones your brand should be using? Through testing and learning, you’ll find that certain methods convert better for your brand than others, but Instagram Stories should arguably be part of the mix if you want to turn followers into customers.
Trending topics can catapult brands to internet fame or land them on the top of r/fellowkids. There’s a thin line between the two, and it’s not always easy to navigate. We’ve pulled together 7 things to consider before leaning into a cultural moment.