Social Media Blog

How marketers can use Facebook Groups to foster brand loyalty.

Facebook groups are another effort to bring like-minded individuals together, encouraging positive interaction with the aim of helping users foster meaningful relationships around brands and topics that they are personally passionate about. How do brands leverage the new feature?

How Amazon could force Facebook’s hand in eCommerce.

Jeff Bezos and Amazon are drawing attention with recent rumors about launching a personal messaging app. The app, reportedly called 'Anytime', would link users through one-to-one messaging. While this is certainly a big move for Amazon, the ripples made will inevitably alter Facebook’s current course.

How Instagram’s API announcement is a win for marketers.

Instagram expanded its API to approved third parties, allowing for more data and insight to be pulled from the platform than ever before. There was an audible cheer from social strategist Gina Vo when the news broke. She's pumped. We're pumped. Marketers everywhere should be pumped.

Status Update: Q2 Social Media Trends

What new creative tools were announced in Q2? What platforms did Facebook knock off this time? Could Facebook's efforts in unifying its family of apps have wider-reaching effects? What's all the hubbub around chatbots? Is there still hope for Twitter? Find your answers to these questions and more, along with all your updates from around the social sphere, in our quarterly publication, Status Update.

5 Tips to Engage the Connected Fan from Hashtag Sports

Our event schedule is packed this year, and this week, we were in Times Square for Hashtag Sports. The event featured 3 days of thought leadership and innovation geared towards helping brands activate and engage around the connected fan.

Reimagining Human Connectivity at Social Media Week

Four days, 27 sessions, and 114 Instagram stories later, social strategist Gina Vo landed back in Minneapolis. We sent Gina to Los Angeles, which played host to one of the nation’s four Social Media Week […]

Object Recognition Setting the Stage For Mixed-Reality Advertising

If you’ve kept up with social media news and updates over the first half of 2017, you’ve read the words “object recognition” about as often as you’ve read “Facebook copies Snapchat.” Pinterest’s Lens was among […]

5 Insights Marketers Need to Know from the Social Shake Up

Two TSL team members hopped a plane last week, traveling to Atlanta for the 2017 Social Shake Up Show. Account Managers Alli Kahle and Kelsey Orthaus made the trip to network, gain insights, identify pain points, and see what the industry’s sharpest minds offered to take on social media’s most pressing issues.