Social Media Blog

How Brands Can Tap Into Culture Through Partnerships

Every brand wants to be relevant and maintain their place in culture. When a brand is deeply embedded in culture, people form an emotional attachment to the brand. So how can any brand stay relevant and participate in culture?

How to Identify Your Micro Community on Social

Micro-influencers, micro-moments, micro-content, and micro communities. “Micro” has quickly become a macro topic in social media marketing, and for good reason. So, what is a micro community and how can you leverage and provide value to yours on social?

6 Internet-Inspired Halloween Costume Ideas

It’s that time of year again. We stock up on our favorite candy and scroll through Pinterest to find the perfect Halloween costume for ourselves (and our pets). There are seemingly endless options, but none of them quite fit the bill. Luckily, we’ve kept a pulse on the viral moments that have filled our feeds throughout the year that can seamlessly translate into the perfect costume to wow your followers.

5 Strategic Thinking Insights from the Minnesota Marketing Summit

Last week, we set aside our nine to five so we could soak in all that the Minnesota Marketing Summit had to offer. Throughout the Summit, several overarching themes resonated with us. Here are five takeaways marketers need to know from the Minnesota Marketing Summit and ways to begin implementing them today.

Instagram - strategy

5 Social Media Strategy Mistakes Brands Are Still Making in 2018

Social media isn't the new kid on the block anymore. You don't have to traverse the landscape blindly hoping to find success. Yet, there are necessary things that many brands large and small overlook. Here are five mistakes brands are still making on social media and what they should be doing instead.

4 Insights Digital Marketers Need to Know from INBOUND 2018

Forgoing a typical Labor Day Weekend at the lake, Account Managers Katie and Kelsey headed East to attend the Hubspot INBOUND Conference in Boston, Mass. When we boiled all of the inspiration and insights down, four key themes carried the biggest weight throughout the course of the week. Let’s get to it!

5 Ways To Get and Share UGC on Instagram Stories

As a marketing manager, you would be remiss if you didn’t believe UGC would fit the bill for your current digital marketing strategy. Instead of spending a section of your budget on event marketing or traditional media, consider setting aside some dollars for these 5 tactics.

How to Make Brand Memes That Aren’t a Stretch

We're saying it again for the people in the back: Generation Z loves memes. But Millennials (and even your grandma!) have also been quick to pick up this form of content. Here are 3 ways to make sure you’re making meme content that sticks.