5 Key Takeaways from #SMBMSP72 – Social Media Case Studies

Posted on: 11/24/14

This month’s Social Media Breakfast kicked off as it usually does – with coffee, bagels, and bacon! We all got our tweeting fingers ready and dug in to case studies from Jaclyn Grossfield, Lee Odden, and Casey Hall.

Here are 5 things we learned from them:

1.     Get to know your audience (like, really know them)
Go past just the demographics and statistics and do a thorough deep dive of your audience once a year. What do they share? Who do they use social to connect with? The insight you gain can inform the type of content and promotions you plan for the community.

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2.     Give people what they want
Now that you know who you’re talking to, find valuable content that speaks to them in a way they will truly enjoy and understand. A goal to work toward: your audience should find every piece of content you publish to be both relevant and worthwhile.

Social-Media-Breakfast-Takeaways-2 3. Balance is key
Posting the same type of content over and over again is a quick way to lose followers and annoy potential customers. So don’t do it! Find the right balance through numerous content categories that work for your community.

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4. Make paid social part of the strategy
Your 2015 social media plan needs to include a budget for ad spend. There’s no getting around it. By 2018, social media advertising revenues are expected to reach $15 billion. Be strategic and smart about where you spend money on social – is a post already getting great organic reach? Boost it!

Social-Media-Breakfast-Takeaways-4 5. Mobile is the next frontier
Now is the time to focus on your mobile experience. Remember your last encounter with a really awful ‘mobile’ site or a graphic that wasn’t optimized for your phone or tablet? Don’t connect your brand with bad mobile experience!

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Thanks to the speakers and sponsors for another fun and informative Social Media Breakfast! Have any other takeaways from #SMBMSP72 that you’d like to share?

Tweet us:  @TheSocialLights

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