A Q+A with Luke Thompson: Minnesota Man, Social Media Stud

Posted on: 02/05/14

You probably recognize Luke Thompson (Mippey5videos) from his hilarious YouTube parody videos which include spoofs of California (Minnesota) Girls, Gangnam Style, Call Me Maybe, and Thrift Shop. I had the pleasure of learning a little bit more about Luke, the Ford Fiesta Movement he was recently involved with, and his unique approach to social media.

Luke Thompson | Minnesota Man - A Social Media Case Study

First: Do me a favor and check out Luke’s profile on FiestaMovement.com

Q1: So, Wiffleball, YouTube, and Cheez Its huh? In that order?
Let’s focus on YouTube. Why do you like it so much? Where do you draw inspiration from?A1Haha yes, in that order. Although Cheez Its could be interchanged with Sour Patch Kids.

I like YouTube because I can live out my inner rockstar. I can pretend to be a rapper, singer, actor or whatever depending on the video. Fortunately, some people like to watch too! My inspiration comes from my showers. They are long. While I prune, I seem to come up with most of my ideas.
 
Q2: You have 46,090 YouTube subscribers and counting. That’s pretty impressive. How did you get therecan you tell us about that process a bit (where it started, how it’s evolved)?
A2: Thanks! 46,000 is a fun number to throw out there, but the most rewarding aspect is the interaction with viewers. I read all the comments and try to reply to as many as possible on YouTube, Twitter, Facebook, etc. As for the process, I’m still trying to figure it out, ha. I used to just make parody videos in my college dorm, but have now evolved into doing original comedy songs. I like the challenge of the originals because with a parody the joke is pretty much set up, and I just have to come up with punchlines. With originals, I have to set up the joke, and deliver the punchlines without an original song to base it on. I also have been doing more vlog type videos lately to connect with the audience on a more personal level.
 
Q3: We’d love to hear about the #FiestaMovement – what is it and how did you get involved?
A3: The Fiesta Movement was a sweet experience where Ford gave me a 2014 Ford Fiesta for almost a year, and paid for gas, insurance and some video expenses. Every month I was given a challenge to complete via YouTube video. I got to go scuba diving, play polocrosse, and travel all over the country. The most rewarding part of the experience was getting to meet a bunch of cool people that I had been watching on YouTube forever. And they were my peers! I tried not to act like a crazy fan around them.
 
Q4: What’s one highlight you’ve had as a Fiesta Movement agent?
A4: The highlight of the Fiesta Movement was getting on a plane to Washington, DC to pick up my car and just laughing as the plane took off. I couldn’t believe my YouTube videos were getting me flown across the country. That stuff doesn’t happen.
 
Q5: How do you use other social media channels to cross-promote your YouTube content?
A5: I use Facebook, Twitter and Instagram to filter towards my YouTube channel. Instagram is probably my favorite right now, although it’s mostly pictures of myself. Maybe that’s why I like it. Hmm. I’ve tried doing the whole Tumblr thing as well, but can’t seem to figure it out. If anyone is interested in running my Tumblr, I’ll pay you $1.
 
Q6: How do you plan out your social media content?
A6: I don’t. I probably should. A year ago I’d upload every Wednesday, but having a day job kind of limits my ability to stick to an upload schedule. So I pretty much just post when I feel like it.
 
Q7: How do you analyze the success of your content?
A7: Views are nice to get, but I’d rather have engagement. Comments, people “liking” things, etc. A couple years ago I would get more views, but the engagement wasn’t where it is today. That’s what I’m trying to build up now, and what keeps people coming back for more.
 
Q8: Which YouTube video of yours should our readers go watch right now?
A8: Everyday Girl. It was my favorite of 2013. It started as a comedy song, but slowly developed into a song with a deeper underlying message.
 
Q9: What’s next for you?
A9: I’m probably gonna change underwear. I think the pair I have on shrunk like 2 sizes in the wash, and it was a problem all day. After that, I’ll begin writing a new original comedy song. Or maybe I’ll do a parody to Say Something. Hmm. I don’t know if I can sing well enough for that.

Q10: Which question do you wish I’d asked?
A10: “Hey Luke, my best friend Emma Watson was wondering if you wanted to go on a date with her?”
 
Q11: What is your answer to #10?
A11: Sure, but she’ll have to wait her turn.
 
A Q+A with Luke Thompson: Minnesota Man, Social Media Stud
And that’s a wrap! Did you find this post interesting? Want to read more like this? Lettuce know in the comments below. Or like, Twitter works too – @TheSocialLights.

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