7 Questions to Ask Before Jumping in on a Cultural Moment

By Kelsey Anderson Trending topics can catapult brands to internet fame or land them on the top of r/fellowkids. There’s a thin line between the two, and it’s not always easy to navigate. We’ve pulled together 7 things to consider before leaning into a cultural moment. 1. How long has it been trending? Timing can […]

How Brands Can Tap Into Culture Through Partnerships

By Ben Nesvig Every brand wants to be relevant and maintain their place in culture. When a brand is deeply embedded in culture, people form an emotional attachment to the brand, which directly translates to a consumer’s willingness to spend money on a product or service. The higher the emotional attachment, the more they’re willing to […]

How to Identify Your Micro Community on Social

By Jasmine Graper Micro-influencers, micro-moments, micro-content, and micro communities. “Micro” has quickly become a macro topic in social media marketing, and for good reason. To break through the clutter as a brand, going smaller and narrowing your focus can often be the way to go big. So, what is a micro community? It’s segments of […]

6 Internet-Inspired Halloween Costume Ideas

By Ashley Berset It’s that time of year again. We stock up on our favorite candy and scroll through Pinterest to find the perfect Halloween costume for ourselves (and our pets). There are seemingly endless options, but none of them quite fit the bill. Luckily, we’ve kept a pulse on the viral moments that have […]

5 Strategic Thinking Insights from the Minnesota Marketing Summit

Last week, we set aside our nine to five so we could soak in all that the Minnesota Marketing Summit had to offer. Not only were we proud to serve as the exclusive sock sponsor of the event but we also enjoyed supporting our Co-Founder and Visionary, Emily Pritchard, as she moderated the Social Media […]

5 Social Media Strategy Mistakes Brands Are Still Making in 2018

Instagram - strategy

By Ben Nesvig Social media isn’t the new kid on the block anymore. You don’t have to traverse the landscape blindly hoping to find success. Yet, there are necessary things that many brands large and small overlook. Here are five mistakes brands are still making on social media and what they should be doing instead. […]

4 Insights Digital Marketers Need to Know from INBOUND 2018

Forgoing a typical Labor Day Weekend at the lake, Account Managers Katie and Kelsey headed East to attend the Hubspot INBOUND Conference in Boston, Mass. The weeklong conference took place from September 4-7 and “celebrates the human, helpful side of business,” a perfect pairing to The Social Lights’ desire to inspire and nurture meaningful human connections. […]

5 Ways To Get and Share UGC on Instagram Stories

By Hanna Leadstrom Let’s begin with a much-expected fact about millennials — they trust user-generated content (UGC) 50% more than any other media? You know, essentially 50% more than seeing your TV commercial or billboard? UGC is defined as any type of content that has been created by fans, ambassadors, influencers, event attendees, etc. It […]

How to Make Brand Memes That Aren’t a Stretch

By Ashley Berset By now, you’ve probably heard us say it a few times, but we’ll say it a little louder for the people in the back: Generation Z loves memes. But meme culture is not exclusive to Gen Z – Millennials have been quick to pick up this form of content, and you may […]

The Ultimate Guide to GIF Stickers for Brands

By Kelsey Anderson It’s crazy to think that your favorite file format, 31-year-old GIF, is also a Millennial. From compressed file alternatives to stickers that express all the feels, GIFs have certainly evolved since their creation. But what are GIF stickers? They’re GIFs with transparent backgrounds that can be found on both Instagram and Snapchat. […]