5 Reasons Your Brand Should Use Instagram Stories to Drive Conversions

With all of the social features that are now available, how do you decide which ones your brand should be using? Through testing and learning, you’ll find that certain methods convert better for your brand than others, but Instagram Stories should arguably be part of the mix if you want to turn followers into customers.

Q&A With Our 2018 Summer Interns

Each summer, we welcome an intern (or two!) into the fold. Under our Training Manager’s tutelage, they explore the world of social media. Who better to answer questions about the internship program than the interns themselves?

7 Questions to Ask Before Jumping in on a Cultural Moment

Trending topics can catapult brands to internet fame or land them on the top of r/fellowkids. There’s a thin line between the two, and it’s not always easy to navigate. We’ve pulled together 7 things to consider before leaning into a cultural moment.

How Brands Can Tap Into Culture Through Partnerships

Every brand wants to be relevant and maintain their place in culture. When a brand is deeply embedded in culture, people form an emotional attachment to the brand, which directly translates to a consumer’s willingness to spend money on a product or service. So how can any brand stay relevant and participate in culture?

How to Identify Your Micro Community on Social

Micro-influencers, micro-moments, micro-content, and micro communities. “Micro” has quickly become a macro topic in social media marketing, and for good reason. But, what is a micro community?

6 Internet-Inspired Halloween Costume Ideas

It’s that time of year again. We stock up on our favorite candy and scroll through Pinterest to find the perfect Halloween costume for ourselves (and our pets). There are seemingly endless options, but none of them quite fit the bill. We’ve pulled together 6 internet-inspired options just for you.

5 Strategic Thinking Insights from the Minnesota Marketing Summit

Last week, we set aside our nine to five so we could soak in all that the Minnesota Marketing Summit had to offer. Not only were we proud to serve as the exclusive sock sponsor of the event but we also enjoyed supporting our Co-Founder and Visionary, Emily Pritchard, as she moderated the Social Media […]

5 Social Media Strategy Mistakes Brands Are Still Making in 2018

Instagram - strategy

By Ben Nesvig Social media isn’t the new kid on the block anymore. You don’t have to traverse the landscape blindly hoping to find success. Yet, there are necessary things that many brands large and small overlook. Here are five mistakes brands are still making on social media and what they should be doing instead. […]

4 Insights Digital Marketers Need to Know from INBOUND 2018

Forgoing a typical Labor Day Weekend at the lake, Account Managers Katie and Kelsey headed East to attend the Hubspot INBOUND Conference in Boston, Mass. The weeklong conference took place from September 4-7 and “celebrates the human, helpful side of business,” a perfect pairing to The Social Lights’ desire to inspire and nurture meaningful human connections. […]

5 Ways To Get and Share UGC on Instagram Stories

By Hanna Leadstrom Let’s begin with a much-expected fact about millennials — they trust user-generated content (UGC) 50% more than any other media? You know, essentially 50% more than seeing your TV commercial or billboard? UGC is defined as any type of content that has been created by fans, ambassadors, influencers, event attendees, etc. It […]