Most brands don’t reach their full potential on social media. That might be due to limited resources, internal politics, or blindness to opportunities. But it doesn’t have to be that way. In this article, we explore four ways any brand can capture more value from social media.
How do people make decisions? Why do people feel connected to a brand? What makes some content so engaging that it drives action and sales? The answer for each: emotion.
As much as we want to think we’re rational creatures propelled by logic and facts, the truth is: we’re emotional. If we don’t feel something, we won’t do anything. The trouble is, how do you make sure you’re evoking the right emotion with your content?
Whether you’re publishing a television spot or a Facebook ad, the key to influencing purchasing decisions is creating experiences that impact your audience on an emotional level. The 4 Cs of Emotion-Driven Visuals can help your brand create a cohesive visual esthetic that sparks brand loyalty and influences purchasing decisions.
With all of the social features that are now available, how do you decide which ones your brand should be using? Through testing and learning, you’ll find that certain methods convert better for your brand than others, but Instagram Stories should arguably be part of the mix if you want to turn followers into customers.
Each summer, we welcome an intern (or two!) into the fold. Under our Training Manager’s tutelage, they explore the world of social media. Who better to answer questions about the internship program than the interns themselves?
Trending topics can catapult brands to internet fame or land them on the top of r/fellowkids. There’s a thin line between the two, and it’s not always easy to navigate. We’ve pulled together 7 things to consider before leaning into a cultural moment.
Every brand wants to be relevant and maintain their place in culture. When a brand is deeply embedded in culture, people form an emotional attachment to the brand, which directly translates to a consumer’s willingness to spend money on a product or service. So how can any brand stay relevant and participate in culture?
Micro-influencers, micro-moments, micro-content, and micro communities. “Micro” has quickly become a macro topic in social media marketing, and for good reason. But, what is a micro community?
It’s that time of year again. We stock up on our favorite candy and scroll through Pinterest to find the perfect Halloween costume for ourselves (and our pets). There are seemingly endless options, but none of them quite fit the bill. We’ve pulled together 6 internet-inspired options just for you.