Coffee Chat: The Truth About Social Media Careers

Posted on: 09/17/14

When people say they “do social,” what exactly do they mean? This question has been on many minds lately, so we decided to shed some light on the emerging career path of the Social Media Manager and dig into what these people do on a daily basis.

We titled the series, Coffee Chat: The Truth About Social Media Careers. You can find it over at AdFed.orgWhy don’t you check out our first post right now? You’ll hear from Angie Enger, Brand and Community Strategist for @BettyCrocker, and David Jungers, Senior Social Media Strategist at @MallofAmerica. I think you’ll be extremely surprised to learn about their roles and the unique situations they encounter on a regular basis.

Many associate Betty with a grandma who everyone knows and loves, and get to speak to them! Last year for NYC Pride, I had so many people walk up to me and say, “Thank you for being here. If only my grandma could see you here.” It was completely overwhelming. We’re a part of their family. Most brands can’t say that.


david-jungersOne of my favorite things about social media is that it allows us to humanize our brands and interact with people one-on-one. By doing so, we are able to help our business in a variety of ways.

From there pop over to post #2 — Coffee Chat with Drew Gneiser, where you’ll hear from Drew Gneiser, Online Community Associate for Feed My Starving Children (FMSC). If you’re unfamiliar with FMSC, start here. Drew truly loves his job, and it’s clear that he’s carrying out FMSC’s mission of feeding kids around the world. It’s incredibly inspiring.
Drew-Gneiser-FMSC

I spend most of my day celebrating and cheering on our fans. Volunteers realize their actions are powerful. Kids around the world get fed and have a chance to dream. I’m lucky I get to tell these stories and then watch more people join in. Isn’t that social media at it’s best? It’s fun encouraging people to work together to make life better.

Next, check out our coffee chat with Caitlin Rick, Community Manager at Explore Minnesota Tourism to learn about the #OnlyInMN Campaign (the official #OnlyinMN hashtag generated 39.8 million impressions on social media in just 3 months!) ➞ http://bit.ly/Zqn3aX.

 Tourism is a $12.5 billion industry in Minnesota and is a key sector of the state’s economy. It represents 11 percent of private sector employment and generates 17 percent of the state’s sales tax revenue. We must provide interesting content that lures people to visit Minnesota!

Oh, and be sure to check out Explore MN’s latest campaign, The 10-Day Minnesotans!

How about you? Are you a Social Media Community Manager with some unique responsibilities? Are you personally driven to use social channels to help further your organizations’ capabilities? We’d love to hear from you and learn more about your role and responsibilities. Drop us a line – hello {at} thesocial-lights.com.

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