Facebook’s Boost Your Business Event – Minneapolis

Posted on: 07/31/15

The Social Lights attended Facebook’s most recent Boost Your Business event in Minneapolis, held right in our neighborhood at Aria. Small business marketing experts gathered along with a panel of local businesses to chat Facebook ads and everything that goes along with them. We’ve rounded up our takeaways from Facebook’s Minneapolis Boost Your Business event:

Jonathon Czaja, a Minnesota native who now works as Facebook’s Director of Small Business, kicked off the day with this stat about how many small businesses are using Facebook ads.

As someone who has worked with countless small businesses on Facebook, Jonathon also provided five lessons for those looking for some tips:

All five of these lessons were woven throughout the rest of the event’s activities – including the panel of local businesses moderated by Mari Smith. Panel members included leaders from The Patchery (woo- TSL client!), The Herbivorous Butcher, Greenwich Vintage, and Bright Peak Financial.

After the panel, we had time to chat with MailChimp and score an adorable hat!

Then we heard from Nina and Catherine from Facebook. They talked about the three components of Facebook advertising: Objectives, Targeting, and Measurement.

Facebook brought their international expertise along with some local flavor (no, really, we got to try jerky from The Herbivorous Butcher). Boost Your Business events are only happening in a few select cities, and we’re glad they chose Minneapolis!

Bonus tidbit: There was talk of an overhaul of Facebook Pages is coming this fall, and now the anticipation is killing us!

Recent Posts

7 Ways to Show Your Followers a Little Love

By Joe Bozic All You Need is Love Can you feel it? There! That warm feeling coming from your computer. No, that’s not just the heat from your MacBook trying to handle the 34 tabs […]

3 Tips to Generate Deeper Engagement and Beat the Facebook Algorithm

Recent announcements surrounding Facebook’s latest News Feed algorithm have left marketers and publishers asking the same question. Facebook wants us to focus on generating meaningful engagement, but how do we go about doing that? Within […]

TSL’s Top-11 Made-for-Social Experiences in Minneapolis during Super Bowl Week

In today’s world, there are few better ways to show off how great of a time you’re having than through social media posts. People are constantly showing off what they’re doing, what they’re eating, where […]

What Brands Can Learn About Live Content From HQ Trivia

By Ben Nesvig For years, people have touted live content as the next big thing. First, Justin.TV paved the way with 24-hour streaming. Before long, seemingly every app in the world introduced live-streaming capabilities. But even […]

Get Social Media Insights

Get Social Media Insights

Subscribe to The Social Lights' blog to stay up-to-date on social media.

You have Successfully Subscribed!