Gina + Will Store Opens in Dinkytown, Encourages #Selfies

Posted on: 08/29/14

Gina + Will is a brand new resale shop situated in the heart of Dinkytown {Minneapolis, MN}. Launched by our client Goodwill/Easter Seals MN, Gina + Will is a young adult concept store catering to the collegiate demographic.


We launched the Gina + Will brand across Facebook, Twitter, Instagram and Tumblr in time for their store opening on Aug. 23. We helped integrate social across the in-store experience as well, in the form of a Selfie Station and addition of an Enplug live social media display:

Gina+Will-Social-SelfieSince Gina + Will is a resale shop and the merch changes daily, we’re encouraging shoppers to share their fab finds with the community using the hashtag #GWFinds. It’s amazing the variety of styles we’ve seen already, from “Beer Pong Champion” tees to freshly pressed gingham shirts, to dainty floral sundresses — there’s something for everyone!


Since Gina + Will is among the 30+ retail stores operated by Goodwill / Easter Seals MN, the funds raised provide employment and other services for people with disabilities and other barriers. Shopping with a purpose has never looked so good!

Gina + Will is hosting a Happy Hour Party on Friday, Sept. 5 from 5:00pm – 9:00pm.

We’ll be there, you should join us!

Recent Posts

7 Ways to Show Your Followers a Little Love

By Joe Bozic All You Need is Love Can you feel it? There! That warm feeling coming from your computer. No, that’s not just the heat from your MacBook trying to handle the 34 tabs […]

3 Tips to Generate Deeper Engagement and Beat the Facebook Algorithm

Recent announcements surrounding Facebook’s latest News Feed algorithm have left marketers and publishers asking the same question. Facebook wants us to focus on generating meaningful engagement, but how do we go about doing that? Within […]

TSL’s Top-11 Made-for-Social Experiences in Minneapolis during Super Bowl Week

In today’s world, there are few better ways to show off how great of a time you’re having than through social media posts. People are constantly showing off what they’re doing, what they’re eating, where […]

What Brands Can Learn About Live Content From HQ Trivia

By Ben Nesvig For years, people have touted live content as the next big thing. First, Justin.TV paved the way with 24-hour streaming. Before long, seemingly every app in the world introduced live-streaming capabilities. But even […]

Get Social Media Insights

Get Social Media Insights

Subscribe to The Social Lights' blog to stay up-to-date on social media.

You have Successfully Subscribed!