Gina + Will Store Opens in Dinkytown, Encourages #Selfies

Posted on: 08/29/14

Gina + Will is a brand new resale shop situated in the heart of Dinkytown {Minneapolis, MN}. Launched by our client Goodwill/Easter Seals MN, Gina + Will is a young adult concept store catering to the collegiate demographic.

Gina+Will-DinkytownStore-1

We launched the Gina + Will brand across Facebook, Twitter, Instagram and Tumblr in time for their store opening on Aug. 23. We helped integrate social across the in-store experience as well, in the form of a Selfie Station and addition of an Enplug live social media display:

Gina+Will-Social-SelfieSince Gina + Will is a resale shop and the merch changes daily, we’re encouraging shoppers to share their fab finds with the community using the hashtag #GWFinds. It’s amazing the variety of styles we’ve seen already, from “Beer Pong Champion” tees to freshly pressed gingham shirts, to dainty floral sundresses — there’s something for everyone!

GWFinds-Minneapolis

Since Gina + Will is among the 30+ retail stores operated by Goodwill / Easter Seals MN, the funds raised provide employment and other services for people with disabilities and other barriers. Shopping with a purpose has never looked so good!

Gina + Will is hosting a Happy Hour Party on Friday, Sept. 5 from 5:00pm – 9:00pm.

We’ll be there, you should join us!

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