History of The Social Lights, LLC

Posted on: 11/07/12

The Social Lights® was founded in January 2011 by college entrepreneurs Emily Pritchard and Martha McCarthy. During their final semester at the University of St. Thomas, while both were studying Entrepreneurship and Business Communications, they discovered the need for businesses to utilize social media as a strategic marketing communications
channel. They created The Social Lights®, a social media marketing agency offering social media strategy, training and community management to help clients craft social media strategies and develop compelling content to help clients achieve business objectives.

“We’re a women-owned boutique agency staying true to
what we do best – social media for business.”

Over the past four years, The Social Lights has helped over 50 companies craft social media in a way that ensures delivery of the right message, at the right time — leaving a lasting brand impression on their loyal fans and followers.

In June 2014, The Social Lights® was awarded the Eureka! Award for Innovation in the
advertising category by the Minneapolis/St. Paul Business Journal. This award recognizes creativity, innovation and progress in advertising, business, education, the arts, health care and other areas. The nomination was associated with The Social Lights® inaugural
Community Manager Training Program held June-August 2013. The program disrupted the “Social Media: Agency, or In-House?” dilemma by creating a hybrid solution. The
Community Manager Training Program provided the skills, experience and confidence to 16 participants who’ve since secured in-house social media positions at a variety of
organizations.

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