Mary Meehan Teaches CMTP Class About Cultural Intelligence

Posted on: 06/17/13, 7:12pm

“Cultural Intelligence: Translating the Consumer Market with Trends” was an informative and engaging presentation given to The Social Lights® Community Manager Training Program class by Mary Meehan, co-founder & CEO of consumer research company Panoramix Global.

The Social Lights Community Manager Training Program - Mary Meehan

Meehan, an expert on consumer marketing and trends, presented students with information and statistics on the Star Trek film franchise, the 2010 World Cup, and Apple products and then asked students the following questions:

In a presentation that was equal parts informative and participatory, students reflected and discussed the relationship between the brand and consumer and what drives the consumerism of a particular product.

Meehan touched upon information vs. intelligence, quoting Malcolm Gladwell as saying, “The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.”

Students learned the difference between values and trends as well. Values are the core relationship between the consumer and brand and drive consumer behavior, while trends signify consumer demand and desire. The difference between fads and trends was also discussed, with Meehan explaining that certain products’ novelty wears off quickly (fads) while others exponentially grow in popularity and demand (trends).

“It was a great insight into the importance, significance, and architecture of the relationship between the consumer and the brand,” said CMTP student Talia Schmitz. “I really enjoyed the whole presentation, and learned a lot from the activity/application portion of the evening.”

Students broke into groups and were given three topics to discuss: chicken coops, the television series “Downton Abbey,” and food trucks. This group exercise was both an informative and enjoyable brainstorming session, with students learning hands on about what drives behavior and what causes trends.

“In order for companies to grow or for brands to be relevant they need to build intelligence,” Meehan explained. “Trends are an important place to start building that understanding.”

Mary Meehan

Empowering the consumer helps develop brand recognition and loyalty, as was explained by Meehan in this interesting presentation. As members of a community manager class, students learned what makes for a successful brand with staying power.

“I feel like I was just at a TED Talk,” said student Maggie Hughes, which essentially summed up how truly informative and eye-opening Mary Meehan’s presentation was.

Subscribe To Our Blog

Enter your email address to subscribe to our blog and receive notifications of new posts by email.

Recent Posts

How marketers can use Facebook Groups to foster brand loyalty.

Facebook is doubling down on its commitment to a closer, more connected world. From Zuckerberg’s 5,000-word manifesto in February to his updated vision for the platform, the social giant is set on bringing people together. […]

How Amazon could force Facebook’s hand in eCommerce.

This article was previously published at Social Media Today. Jeff Bezos and Amazon are drawing attention with recent rumors about launching a personal messaging app. The app, reportedly called ‘Anytime’, would link users through one-to-one messaging. Additionally, […]

How Instagram’s API announcement is a win for marketers.

Instagram expanded its API to approved third parties, allowing for more data and insight to be pulled from the platform than ever before. There was an audible cheer from social strategist Gina Vo when the […]

Status Update: Q2 Social Media Trends

Social media is in a perpetual state of rapid evolution. Updates and new features are constantly reshaping how users engage across platforms, and the day-to-day headlines are a barrage of buzzwords and tag lines. How is one supposed to […]