Mayoral Proclamation: Social Media Day Minneapolis

Posted on: 06/19/13

Dear Mr. Mayor (aka @MayorRTRybak),

Social Media Day is a global celebration of the technology that allows people to connect with one another across cities, states, and nations. Since 2010, Social Media Day has been officially recognized by more than 20 cities across the globe. Our company, The Social Lights®, has taken the initiative as Mashable’s Social Media Day organizers to unite our city with the rest of the world in celebrating our social media connectedness. We respectfully ask that you proclaim Sunday, June 30, 2013 as Social Media Day in Minneapolis.

As an avid social media user yourself (and the first mayor in the United States to use Twitter), you truly understand the importance of creating connections through social media. The City of Minneapolis uses social media platforms to engage constituents in a two-way conversation, distribute information, build civic pride, and connect members of our community each and every day. Advances in social media technology have allowed for Minnesotans to be as connected as ever, and you have grown to be our city’s foremost social media influence (yes we follow you on Twitter and giddily RT’d your crowd-surfing photo at the Trampled By Turtles concert at First Ave last year!).

Minneapolis is home to some of the most innovative advertising and digital media agencies in the U.S., and we are proud to be located in the strongest creative community in the country. Social media is a large component of our industry and has allowed for many entrepreneurs, like us, to create jobs within the local economy. We started The Social Lights® after recognizing a need to help locally based companies such as 2 GINGERS® Whiskey, FINNEGANS, and Green Mill Restaurants grow their businesses through social media.

Social Media Day will allow industry professionals and the public alike to celebrate the technology that connects families and friends, promotes innovation, and employs thousands of Minnesotans. We respectfully ask that you proclaim June 30, 2013 as Social Media Day in Minneapolis!
Thank you,

Martha McCarthy and Emily Pritchard

Co-Founders of The Social Lights, LLC


How we will launch #SMday in MPLS:

#MPLSis ________________
The Social Lights - SMDay Minneapolis #MPLSisThe Social Lights - SMDay Minneapolis #MPLSis
Bridging our love for social with our love for the city, we want to create and curate the best photos and stories about Minneapolis and showcase them on, you guessed it—social!

Tweet what you love about Minneapolis using the hashtag #MPLSis


1 day to provide an extra push to:


Questions? Tweet us @TheSocialLights.


Recent Posts

7 Ways to Show Your Followers a Little Love

By Joe Bozic All You Need is Love Can you feel it? There! That warm feeling coming from your computer. No, that’s not just the heat from your MacBook trying to handle the 34 tabs […]

3 Tips to Generate Deeper Engagement and Beat the Facebook Algorithm

Recent announcements surrounding Facebook’s latest News Feed algorithm have left marketers and publishers asking the same question. Facebook wants us to focus on generating meaningful engagement, but how do we go about doing that? Within […]

TSL’s Top-11 Made-for-Social Experiences in Minneapolis during Super Bowl Week

In today’s world, there are few better ways to show off how great of a time you’re having than through social media posts. People are constantly showing off what they’re doing, what they’re eating, where […]

What Brands Can Learn About Live Content From HQ Trivia

By Ben Nesvig For years, people have touted live content as the next big thing. First, Justin.TV paved the way with 24-hour streaming. Before long, seemingly every app in the world introduced live-streaming capabilities. But even […]

Get Social Media Insights

Get Social Media Insights

Subscribe to The Social Lights' blog to stay up-to-date on social media.

You have Successfully Subscribed!