Meet Jack Buchner

Posted on: 09/18/15, 7:09pm

Jack-Buchner-The-Social-LightsThe Social Lights welcomes Jack Buchner, Social Media Community Manager, to the team. Chances are, you don’t know Jack! That’s why we created this ‘Get to know ya’ Q+A:

Q: Tell us about yourself (in 3 sentences or less)!
A: Adventurer, U of M grad, fishing junkie, photographer, social media enthusiast and currently, rocking the suburbs. I work to live and I live to fish.

Q: Why and how did you start @shorelinefisher?
A: I never owned a boat, nor did I ever live on a lake. I weaved my way through the state of Minnesota finding any body of water I could fish from shore. Fishing has been a passion of mine for years, but in the world of recreational fishing, no one will believe your story without a picture. It led to creating an Instagram and showcasing to the world what I do when I’m out of the office. My friends and I fell in love with the fishing conversations we have on the account every day. It is what fuels our efforts.

Q: Why did you choose Instagram as a platform?
A: I love taking pictures. Instagram is a fun way to be creative and share your vision. I began to notice fishermen following my personal account when I would post a picture of me holding a fish. So, I thought of opening a completely separate account for just fishing photos. Facebook and Twitter didn’t give me the opportunity to be as creative and I didn’t receive instant feedback. My most popular pictures were my nature and fishing pictures, which eventually led to me creating a brand new account solely for fishermen to enjoy.

Q: What is your strategy for gaining followers?
A: Only connect with fishermen and connect with as many fisherman around the world as possible. I love hearing fishing stories and I love seeing fish I only catch in my dreams from other accounts. I showcase a select few of my followers catches on @shorelinefisher to show fan appreciation every other day. Credibility is also important to me. Most of the content the followers see in their feeds are original photos of my fishing outings throughout the year. I think that’s what makes @shorelinefisher so different from other fisherman accounts. That, and we catch everything without the use of a boat.

Q: What’s been the most difficult part of managing @shorelinefisher?
A: Getting enough fish for the account. My friends and I don’t always get lucky and hook into fish that are worthy to be on the account. Our followers have been picky. If it is not a big fish, I have to get creative to make it an attractive picture.

Q: What are your favorite Instagram accounts to follow?
A:  My favorite is @theflyfishingnation. Why? Their pictures are amazing quality and the fish they catch are jaw-dropping (even for those who don’t care to fish). I hope someday @shorelinefisher turns into an account like this.

Q: What’s next for @shorelinefisher?
A: To turn it into a lifestyle brand and more than just an Instagram presence.

Subscribe To Our Blog

Enter your email address to subscribe to our blog and receive notifications of new posts by email.

Recent Posts

How marketers can use Facebook Groups to foster brand loyalty.

Facebook is doubling down on its commitment to a closer, more connected world. From Zuckerberg’s 5,000-word manifesto in February to his updated vision for the platform, the social giant is set on bringing people together. […]

How Amazon could force Facebook’s hand in eCommerce.

This article was previously published at Social Media Today. Jeff Bezos and Amazon are drawing attention with recent rumors about launching a personal messaging app. The app, reportedly called ‘Anytime’, would link users through one-to-one messaging. Additionally, […]

How Instagram’s API announcement is a win for marketers.

Instagram expanded its API to approved third parties, allowing for more data and insight to be pulled from the platform than ever before. There was an audible cheer from social strategist Gina Vo when the […]

Status Update: Q2 Social Media Trends

Social media is in a perpetual state of rapid evolution. Updates and new features are constantly reshaping how users engage across platforms, and the day-to-day headlines are a barrage of buzzwords and tag lines. How is one supposed to […]