by Jasmine Graper Micro-influencers, micro-moments, micro-content, and micro communities. “Micro” has quickly become a macro topic in social media marketing, and for good reason. To break through the clutter as a brand, going smaller and […]
Q: Tell us about yourself (in 3 sentences or less)!
A: Adventurer, U of M grad, fishing junkie, photographer, social media enthusiast and currently, rocking the suburbs. I work to live and I live to fish.
Q: Why and how did you start @shorelinefisher?
A: I never owned a boat, nor did I ever live on a lake. I weaved my way through the state of Minnesota finding any body of water I could fish from shore. Fishing has been a passion of mine for years, but in the world of recreational fishing, no one will believe your story without a picture. It led to creating an Instagram and showcasing to the world what I do when I’m out of the office. My friends and I fell in love with the fishing conversations we have on the account every day. It is what fuels our efforts.
Q: Why did you choose Instagram as a platform?
A: I love taking pictures. Instagram is a fun way to be creative and share your vision. I began to notice fishermen following my personal account when I would post a picture of me holding a fish. So, I thought of opening a completely separate account for just fishing photos. Facebook and Twitter didn’t give me the opportunity to be as creative and I didn’t receive instant feedback. My most popular pictures were my nature and fishing pictures, which eventually led to me creating a brand new account solely for fishermen to enjoy.
Q: What is your strategy for gaining followers?
A: Only connect with fishermen and connect with as many fisherman around the world as possible. I love hearing fishing stories and I love seeing fish I only catch in my dreams from other accounts. I showcase a select few of my followers catches on @shorelinefisher to show fan appreciation every other day. Credibility is also important to me. Most of the content the followers see in their feeds are original photos of my fishing outings throughout the year. I think that’s what makes @shorelinefisher so different from other fisherman accounts. That, and we catch everything without the use of a boat.
Q: What’s been the most difficult part of managing @shorelinefisher?
A: Getting enough fish for the account. My friends and I don’t always get lucky and hook into fish that are worthy to be on the account. Our followers have been picky. If it is not a big fish, I have to get creative to make it an attractive picture.
Q: What are your favorite Instagram accounts to follow?
A: My favorite is @theflyfishingnation. Why? Their pictures are amazing quality and the fish they catch are jaw-dropping (even for those who don’t care to fish). I hope someday @shorelinefisher turns into an account like this.
Q: What’s next for @shorelinefisher?
A: To turn it into a lifestyle brand and more than just an Instagram presence.
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