Meet Kimberly Johnson

Posted on: 09/18/15

Kimberly-Johnson-The-Social-Lights-2Kimberly joined The Social Lights in August as a Social Media Community Manager. We paired her with some local food brands, and she’s been cranking out some fantastic content. Read on to learn more about Kimberly.

Q. Tell us about yourself (in 3 sentences or less)!
A. I am a creatively driven social media enthusiast and part-time healthy foodie. I graduated from the University of Minnesota in Nutrition and Food Science and I love all things social, video, and design.

Q: How did you get started creating videos?
A: My sister is the person who sparked my interest in videos. She introduced me to the world of YouTube and taught me how to edit video.

Q: What do you like about video as a medium?
A: “If a picture is worth a thousand words, then a video is worth a million.” Video is rich medium with so much versatility. It is the best way to educate and entertain an audience all while getting your message across.

Q: What type of technology/equipment do you use?
A: I use a Cannon 70D to film most of my video, but advancements in smartphones are making high quality video capturing available to everyone. I use Adobe Premiere Pro to edit my footage.

Q: What’s the most challenging thing about creating videos?
A: The most challenging thing about creating videos is being able to roll with the punches. A scene may look good in your head, but doesn’t come to life on film. This is when you need to take a step back and reevaluate how you are going to film or edit that portion.

Q: Where do you find creative inspiration?
A: I find inspiration during quiet times of my life when I can let my mind wander, like riding in a car or taking a long shower. I also become inspired by the influencers I look up to who are Casey Neistat, Meagan Cignoli, and Emily Henderson.

Q: What are your favorite brands to follow on social media?
A: I am a die-hard Humans of New York on Instagram follower. The stories that people share to a complete stranger on the streets are so real and honest. Other brands that I enjoy following are Gap on Instagram and Taco Bell on Twitter can be very funny.

Q: What’s next for your blog/biz, Cottenwood?
A: Cottenwood is a place for me to experiment and play with ideas. I’m in the beginning stages with Cottenwood so it is still kind of evolving. My next focus will be spending more time blogging and I’m thinking about trying out vlogging!

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