Pinterest for Business: The Do’s & Don’ts

Posted on: 05/11/12

To have a strong presence on any social media platform requires providing high quality, interesting content and responding to the wants and needs of the audience. Your strategy will center around these two questions:


When you have a good idea of your audience and their wants and needs, do some research to see how other brands within your vertical are using Pinterest, and how people are responding. Create your own private Pinterest board to house ideas + inspiration.

Now you’re probably anxious to start pinning. Keep these tips + tricks top-of-mind:

The Do’s:

The Don’ts:

Remember, pin with purpose. Think Beyond your own Brand. Ask yourself, “Is this re-pinnable?,” “Is this conversational?”

If you have additional Pinterest for Business questions, tweet them to us: @TheSocialLights.

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