#SB48: Social Media Winners and Losers

Posted on: 02/03/14

Super Bowl Sunday has come and gone and thousands of brands wanted a piece of the action. Here’s a few we’ve selected as winners and losers in what some were calling the #BrandBowl:

DiGiorno has been on top of their RTM recently, starting with their live tweets of The Sound of Music on NBC. Their irreverent tweets were timely and cemented the brand further into the Real Time Marketing Hall of Fame.



JC Penney was supposedly “Tweeting with Mittens,” but everyone just thought their CM was drunk. The fact that it wasn’t even mitten weather (not by Minneapolis standards anyway) only added to the fail.

Brands that responded to JC Penney’s tweets, including Coors Light and Kia to name a few. There’s no question that their responses were true Real Time Marketing.



Papa John’s tweeted a clearly canned halftime tweet that didn’t really make sense considering the scoreboard at the time (22-0).


Tide prepared Vine responses to other brands’ commercials, and while not exactly Real Time Marketing, it was a great way for them to take advantage of the buzz surrounding the ads. Their responses included Budweiser, Chevrolet, Jaguar, Oikos, and more. See their response to one of Go Daddy’s ads featuring a horde of tanning buffs below.


Clorox, becauseew.


What do you think? Did we miss any Brand Bowl winners or losers?
Tweet us at @TheSocialLights.


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