#SB48: Social Media Winners and Losers

Posted on: 02/03/14, 8:27pm

Super Bowl Sunday has come and gone and thousands of brands wanted a piece of the action. Here’s a few we’ve selected as winners and losers in what some were calling the #BrandBowl:

Winner
DiGiorno has been on top of their RTM recently, starting with their live tweets of The Sound of Music on NBC. Their irreverent tweets were timely and cemented the brand further into the Real Time Marketing Hall of Fame.

 

 

Loser
JC Penney was supposedly “Tweeting with Mittens,” but everyone just thought their CM was drunk. The fact that it wasn’t even mitten weather (not by Minneapolis standards anyway) only added to the fail.


Winner(s)
Brands that responded to JC Penney’s tweets, including Coors Light and Kia to name a few. There’s no question that their responses were true Real Time Marketing.

 

 

Loser
Papa John’s tweeted a clearly canned halftime tweet that didn’t really make sense considering the scoreboard at the time (22-0).

 

Winner
Tide prepared Vine responses to other brands’ commercials, and while not exactly Real Time Marketing, it was a great way for them to take advantage of the buzz surrounding the ads. Their responses included Budweiser, Chevrolet, Jaguar, Oikos, and more. See their response to one of Go Daddy’s ads featuring a horde of tanning buffs below.

 

Loser
Clorox, becauseew.

 

What do you think? Did we miss any Brand Bowl winners or losers?
Tweet us at @TheSocialLights.

 

Subscribe To Our Blog

Enter your email address to subscribe to our blog and receive notifications of new posts by email.

Recent Posts

How marketers can use Facebook Groups to foster brand loyalty.

Facebook is doubling down on its commitment to a closer, more connected world. From Zuckerberg’s 5,000-word manifesto in February to his updated vision for the platform, the social giant is set on bringing people together. […]

How Amazon could force Facebook’s hand in eCommerce.

This article was previously published at Social Media Today. Jeff Bezos and Amazon are drawing attention with recent rumors about launching a personal messaging app. The app, reportedly called ‘Anytime’, would link users through one-to-one messaging. Additionally, […]

How Instagram’s API announcement is a win for marketers.

Instagram expanded its API to approved third parties, allowing for more data and insight to be pulled from the platform than ever before. There was an audible cheer from social strategist Gina Vo when the […]

Status Update: Q2 Social Media Trends

Social media is in a perpetual state of rapid evolution. Updates and new features are constantly reshaping how users engage across platforms, and the day-to-day headlines are a barrage of buzzwords and tag lines. How is one supposed to […]