The Social Lights – The Startup Story

Posted on: 01/03/11

The Startup Story

The Social Lights® is the product of countless hours of research, an endless supply of entrepreneurial drive, and the never-stop-learning mentality of Emily Pritchard and Martha McCarthy. The duo met during their freshman year of college at the University of St. Thomas and the student-athletes quickly became good friends.

As two of the few women in the Entrepreneurship program, Emily and Martha partnered to pitch their business concepts in business plan scholarship competitions, and learned quickly that their similar interests, complementary skills, family business backgrounds, and strong work ethic made for a perfect partnership.

As their college careers neared completion, the two combined their fascination for social media in the business world with their capstone course requirement—creating a full-length business plan complete with 3 years of pro forma financial statements, and a 20-minute investor pitch. Rather than keeping their homework hypothetical, the two launched the business while they were still in college—landing their first set of clients and charting out their growth plan.

Grow they did, as the two-woman shop soon added staff and quickly bolstered their client list. Personally driven by creating jobs, providing value for clients, and doing what they love in an industry they’re still fascinated by, drives Emily and Martha to keep innovating and expanding The Social Lights® agency.

The Facts
The Social Lights, LLC is headquartered at:

30 1st Ave N, Suite 400, Minneapolis, MN 55401
T: 612-803-8833

Let’s Be Social!
Twitter: @TheSocialLights


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