By Kelsey Anderson There’s a lot of noise on social media. We know you hear it, but are you listening? By tuning in and listening to your audience, you can start to get a better […]
The Startup Story
The Social Lights® is the product of countless hours of research, an endless supply of entrepreneurial drive, and the never-stop-learning mentality of Emily Pritchard and Martha McCarthy. The duo met during their freshman year of college at the University of St. Thomas and the student-athletes quickly became good friends.
As two of the few women in the Entrepreneurship program, Emily and Martha partnered to pitch their business concepts in business plan scholarship competitions, and learned quickly that their similar interests, complementary skills, family business backgrounds, and strong work ethic made for a perfect partnership.
As their college careers neared completion, the two combined their fascination for social media in the business world with their capstone course requirement—creating a full-length business plan complete with 3 years of pro forma financial statements, and a 20-minute investor pitch. Rather than keeping their homework hypothetical, the two launched the business while they were still in college—landing their first set of clients and charting out their growth plan.
Grow they did, as the two-woman shop soon added staff and quickly bolstered their client list. Personally driven by creating jobs, providing value for clients, and doing what they love in an industry they’re still fascinated by, drives Emily and Martha to keep innovating and expanding The Social Lights® agency.
The Social Lights, LLC is headquartered at:
30 1st Ave N, Suite 400, Minneapolis, MN 55401
By Fatin Omerabi Things are ever-changing in the social media landscape. It seems as though the only constant is change. The struggle for brands to capitalize on the vast audiences spread across numerous platforms directly […]
1. Prepare for every outcome possible. It’s hard to predict that one day a rogue raccoon is going to scale your 25-story building, but once it happens, you should prepare a response for every possible […]