Social Media Trends Report: Q2 2016

Posted on: 08/16/16

Q2-2016-Social-Media-Trends
We’ve sorted through the latest and greatest social media trends and platform updates to produce a new Social Media Trends Report. The deck describes the major social media updates from Q2 2016 and what they mean for your business.

[slideshare id=64030041&doc=tsl2016q2trendreport-160714152514]

What’s Trending on Social Media This Year?

Livestreaming
From Chewbacca Mom to political protests, livestreaming is gaining traction with users who are captivated by the immersive and unpredictable experience it provides.

Snapchat 
Snapchat introduces Memories, redesigns Discover, and shows no signs of slowing down with their platform updates and new advertising opportunities. [Our friends at Snapchat gave us a sneak peek, but we can’t share the news quite yet.]
Snapchat-Swag-2

Facebook Video
From debuting the ability to leave video comments, to favoring video content in the newsfeed, Facebook is betting big on video, and brands are following suit.

Musical.ly Gains Traction With Teens
Ever heard of it? Just ask a teen. The app has gained over 60 million teenage users in just two years time.

Here’s the full Q2 2016 Social Media Trends Report.

Want to stay informed of the latest social media trends? Subscribe to our blog and you’ll be one of the first to know when we publish the next trend report.

Recent Posts

The Complete Guide to Spring Cleaning Your Brand’s Social Media Presence

By Jessi Russell Let’s dust off your profiles, assess your goals, and refresh your content strategy. Yep. Even your social media accounts need a dose of spring cleaning. So, what the heck is spring cleaning […]

5 Ways Travel Brands Are Taking Off On Social

By Stephanie Steiner Admit it: no matter the time of year, your social media feed flows with friends posting about their recent vacations, dragging out travel photos with the caption “take me back.” The travel […]

Engaging with Gen Z on Social Doesn’t Have to Be Scary

By Ashley Berset How do you connect with those darned Gen Z’ers? Working with teen-facing brands, we hear that question a lot. While we don’t have a magic spell, it’s a lot simpler than you’ve […]

Social Listening for Live Events: Aim for Agility

By Alli Kahle In early 2018, The Social Lights’ office transformed into the Minnesota Super Bowl Host Committee’s Social Media Command Center (SMCC). A team of 70+ social media-savvy volunteers lined up to monitor the […]

Get Social Media Insights

Get Social Media Insights

Subscribe to The Social Lights' blog to stay up-to-date on social media.

You have Successfully Subscribed!