By Kelsey Anderson There’s a lot of noise on social media. We know you hear it, but are you listening? By tuning in and listening to your audience, you can start to get a better […]
Staying on top of your social media marketing efforts can be a job in itself. Thankfully, there are several software tools that you help you manage your social media presence efficiently and effectively.
A few of our favorites:
Bit.ly – For making obese links manageable and keeping track of link click stats
Buffer – For sharing your content at optimal times to get the highest possible viewership
Google Analytics – For checking the amount of traffic driven to your blog/site from various social networks and using that information to prioritize your efforts
Statigram – For viewing Instagram on the web and digging into rich analytics
IFTTT – For triggering automatic actions between any combination of their 78 social media channels
…What are we missing? Tweet us @TheSocialLights!
By Fatin Omerabi Things are ever-changing in the social media landscape. It seems as though the only constant is change. The struggle for brands to capitalize on the vast audiences spread across numerous platforms directly […]
1. Prepare for every outcome possible. It’s hard to predict that one day a rogue raccoon is going to scale your 25-story building, but once it happens, you should prepare a response for every possible […]