Tips + Tricks for Managing Your Social Media Presence

Posted on: 01/16/14, 11:19pm

Staying on top of your social media marketing efforts can be a job in itself. Thankfully, there are several software tools that you help you manage your social media presence efficiently and effectively.

A few of our favorites:

Bit.ly – For making obese links manageable and keeping track of link click stats

Buffer – For sharing your content at optimal times to get the highest possible viewership

Sprout Social / Hootsuite / TweetDeck – Scheduling. For your sanity!

Feedly Flipboard – For managing your reading material

Google Analytics – For checking the amount of traffic driven to your blog/site from various social networks and using that information to prioritize your efforts

Statigram – For viewing Instagram on the web and digging into rich analytics

IFTTT – For triggering automatic actions between any combination of their 78 social media channels

 

What are we missing? Tweet us @TheSocialLights!

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