We Gathered & Gave

Posted on: 12/02/16, 12:19pm

Gather-and-Give-Recap-The-Social-Lights

On November 21, our entire team came together for Gather & Give, a massive 1-day project aimed at showing gratitude for both our clients and our team. Throughout the day, we generated enormous amounts of content, shared social media tips and tricks via livestream, and ended the day with a Thanksgiving feast that featured every company on our client roster.

The final product of Gather & Give was this 90-second video, which we think is a little more fun than your traditional holiday card.

 


So what all happened?

Well, in 1 day, we…

 

Oh, and we also took on the #MannequinChallenge.

You mentioned social media tips?
We did! Most of our tips were previously shared on our social channels, so be sure to check out our Facebook, Twitter, and Instagram pages for more details, as well as the hashtag, #GatherandGive. Here are a few of our favorites…

Styling: The photo is as much about the details and accents as it is the feature item (i.e. bay leaves, spices, stuffing vs. the turkey).p1060382

Food Photography: Give your photo a beginning, middle, and end, guiding your viewers’ eyes throughout the image.

Facebook Live: Strong connection. These days, mobile cameras are barely discernible from each other in terms of image quality. What can ruin a broadcast is poor connection. Be near your Wi-Fi source for smooth audio and HD picture.

Snapchat: Lead into the next piece. You want to keep your viewers on your story as long as possible. Give them a reason to stay.

Instagram Stories: Show something exclusive. Give the audience something they’re not going to see anywhere else. Go behind-the-scenes. Use a coupon code. Be creative!

Recent Posts

The Social Lights’ Guide to Social Care

By Hanna Leadstrom If you were to pick one role in an organization’s marketing department, one that needs to be agile, immersive, creative, and approachable, who would it be? Look to your Social Media Manager. […]

Breaking Down Why CPMs Rise During the Holidays

This article was previously published at Social Media Today. You’re running campaigns as usual, good ones. Campaigns that have succeeded in the past. Some might have even returned best-in-class results. All of a sudden, though, […]

The Social Lights 2018 Social Media Predictions

A lot happened in the past 12 months. Social media is responsible for far more than many would have ever imagined possible. From social commerce to augmented reality to political influence, social platforms were under […]

How Twitter’s new 280-character limit creates new opportunities for Marketers.

By Mollie Cook We’ve all been there, the funniest story or best closing line, but just a few too many characters to fit into 140 characters. While “brevity is the soul of wit,” Twitter’s newest […]

Get Social Media Insights

Get Social Media Insights

Subscribe to The Social Lights' blog to stay up-to-date on social media.

You have Successfully Subscribed!