We Gathered & Gave

Posted on: 12/02/16

Gather-and-Give-Recap-The-Social-Lights

On November 21, our entire team came together for Gather & Give, a massive 1-day project aimed at showing gratitude for both our clients and our team. Throughout the day, we generated enormous amounts of content, shared social media tips and tricks via livestream, and ended the day with a Thanksgiving feast that featured every company on our client roster.

The final product of Gather & Give was this 90-second video, which we think is a little more fun than your traditional holiday card.

 


So what all happened?

Well, in 1 day, we…

 

Oh, and we also took on the #MannequinChallenge.

You mentioned social media tips?
We did! Most of our tips were previously shared on our social channels, so be sure to check out our Facebook, Twitter, and Instagram pages for more details, as well as the hashtag, #GatherandGive. Here are a few of our favorites…

Styling: The photo is as much about the details and accents as it is the feature item (i.e. bay leaves, spices, stuffing vs. the turkey).p1060382

Food Photography: Give your photo a beginning, middle, and end, guiding your viewers’ eyes throughout the image.

Facebook Live: Strong connection. These days, mobile cameras are barely discernible from each other in terms of image quality. What can ruin a broadcast is poor connection. Be near your Wi-Fi source for smooth audio and HD picture.

Snapchat: Lead into the next piece. You want to keep your viewers on your story as long as possible. Give them a reason to stay.

Instagram Stories: Show something exclusive. Give the audience something they’re not going to see anywhere else. Go behind-the-scenes. Use a coupon code. Be creative!

Recent Posts

4 Insights Digital Marketers Need to Know from INBOUND 2018

Forgoing a typical Labor Day Weekend at the lake, Account Managers Katie and Kelsey headed East to attend the Hubspot INBOUND Conference in Boston, Mass. The weeklong conference took place from September 4-7 and “celebrates the […]

5 Ways To Get and Share UGC on Instagram Stories

By Hanna Leadstrom Let’s begin with a much-expected fact about millennials — they trust user-generated content (UGC) 50% more than any other media? You know, essentially 50% more than seeing your TV commercial or billboard? […]

How to Make Brand Memes That Aren’t a Stretch

By Ashley Berset By now, you’ve probably heard us say it a few times, but we’ll say it a little louder for the people in the back: Generation Z loves memes. But meme culture is […]

The Ultimate Guide to GIF Stickers for Brands

By Kelsey Anderson It’s crazy to think that your favorite file format, 31-year-old GIF, is also a Millennial. From compressed file alternatives to stickers that express all the feels, GIFs have certainly evolved since their […]