Social Media & the Future of Shopping

Posted on: 09/20/11

Shoppers are Getting Social!

The shift from traditional to digital advertising and communications is occurring rapidly, especially for retailers. Those that are slow to shift to social media and digital promotions will be left dazed in the dust. The companies that figure out how to harness the power of social media to their full advantage will reap huge benefits as shoppers turn to them over competitors.

What Social Media Means for the Future of Shopping


About 70 percent of active online adult social networkers also shop online, which is 12 percent more likely than the average adult Internet users.

The value of the time American consumers spend online is also important. This is a time for shopping, socializing and researching. This online time has a growing influence on purchase decisions – as do the people influencing their purchase decisions.

Active social media users are influential offline:

The Social Lights + Nielsen Social Media ReportFans are Loyal to their Brands!

The Social Lights + Nielsen Social Media ReportFans are Informed about their Brands

The Social Lights + Nielsen Social Media ReportConsumers Rely on Real Recommendations

The Social Lights + Nielsen Social Media Report

Fans, Followers and Subscribers are MUCH more likely to buy and recommend your products.

The Social Lights + Nielsen Social Media Report

And, if executed correctly, social media can be extremely effective in marketing your business!

The Social Lights have a focused business strategy around the new ways people consume digital media.

In order to create a successful digital campaign, marketers must create something that people want to share with friends. Quirky and creative campaigns are the most effective viral campaigns because consumers eagerly share them with their networks.

The Social Lights focus on your company’s core competencies to craft a marketing strategy that creatively communicates your brand. In order to generate exposure and deliver value, the agency picks only those tools that will get the right message to the right people at the right time. It’s not rocket science, but The Social Lights’ thorough knowledge of social science will give you the competitive edge you’re looking for…or maybe even more!

There are hundreds of thousands of “social shoppers” out there, but is your brand interacting with them?

*Infographics and statistics are from the Nielsen Q3 2011 Report on the state of social media and from the Constant Contact Social Media Series.

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