Writing for Social Media: A Training Workshop

Posted on: 01/20/14

Writing for Social Media Training Workshop: Feb 21, 2014

Tickets + Event Information

The goal is not to be good at social media.
The goal is to be good at business because of social media.
– Jay Baer

Representing a brand on social media means sharing their vision – the big story of your brand, in a way that connects with the unconscious desires of the consumer.

The story that we tell is no longer static like an ad in a magazine. We get to use multiple channels to tell an ongoing story about our brand, and then multiple users get to interact with that story and make it their own.

And if you’re doing a good job as a Community Manager, ideally, each chapter of the story you share evokes more engagement naturally because your vision resonates with the individual and the collective vision of your community. You’re giving them what they want and keeping them from what they don’t.

Writing for Social: Start with Strategy


Writing for social isn’t that hard. It’s staying focused on the vision – and the strategy that will bring about that vision – that takes discipline.

Many of you are probably interested in learning how to be more strategic in social. That’s why we’ve put together our upcoming Writing for Social Media Training Workshop.

During this workshop, you will learn:

This event was designed for:

Regular Tickets: $40
Early bird tickets: $30
Student tickets: $20

Eventbrite - Writing for Social Media: A Training Workshop


The Social Lights® Training Institute brings together thought leaders in social media and digital marketing. Through a series of hands-on workshops, The Social Lights® cover topics including: How to Use Social Strategically, How to Really Measure ROI, Best Practices for Community Managers, and more.

Recent Posts

5 Strategic Thinking Insights from the Minnesota Marketing Summit

Last week, we set aside our nine to five so we could soak in all that the Minnesota Marketing Summit had to offer. Not only were we proud to serve as the exclusive sock sponsor […]

5 Social Media Strategy Mistakes Brands Are Still Making in 2018

By Ben Nesvig Social media isn’t the new kid on the block anymore. You don’t have to traverse the landscape blindly hoping to find success. Yet, there are necessary things that many brands large and […]

4 Insights Digital Marketers Need to Know from INBOUND 2018

Forgoing a typical Labor Day Weekend at the lake, Account Managers Katie and Kelsey headed East to attend the Hubspot INBOUND Conference in Boston, Mass. The weeklong conference took place from September 4-7 and “celebrates the […]

5 Ways To Get and Share UGC on Instagram Stories

By Hanna Leadstrom Let’s begin with a much-expected fact about millennials — they trust user-generated content (UGC) 50% more than any other media? You know, essentially 50% more than seeing your TV commercial or billboard? […]