Facebook is doubling down on its commitment to a closer, more connected world. From Zuckerberg’s 5,000-word manifesto in February to his updated vision for the platform, the social giant is set on bringing people together. […]
The goal is not to be good at social media.
The goal is to be good at business because of social media.
– Jay Baer
Representing a brand on social media means sharing their vision – the big story of your brand, in a way that connects with the unconscious desires of the consumer.
The story that we tell is no longer static like an ad in a magazine. We get to use multiple channels to tell an ongoing story about our brand, and then multiple users get to interact with that story and make it their own.
And if you’re doing a good job as a Community Manager, ideally, each chapter of the story you share evokes more engagement naturally because your vision resonates with the individual and the collective vision of your community. You’re giving them what they want and keeping them from what they don’t.
Many of you are probably interested in learning how to be more strategic in social. That’s why we’ve put together our upcoming Writing for Social Media Training Workshop.
During this workshop, you will learn:
This event was designed for:
The Social Lights® Training Institute brings together thought leaders in social media and digital marketing. Through a series of hands-on workshops, The Social Lights® cover topics including: How to Use Social Strategically, How to Really Measure ROI, Best Practices for Community Managers, and more.
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This article was previously published at Social Media Today. Jeff Bezos and Amazon are drawing attention with recent rumors about launching a personal messaging app. The app, reportedly called ‘Anytime’, would link users through one-to-one messaging. Additionally, […]
Instagram expanded its API to approved third parties, allowing for more data and insight to be pulled from the platform than ever before. There was an audible cheer from social strategist Gina Vo when the […]