What To Take And Leave From Pinterest Predicts 2025
Pinterest’s 2025 trend predictions are a playful mix of bold moves and quirky concepts, but you might be asking, “How can I realistically make these trends work for my brand without it feeling forced?” We’ve done the heavy lifting for you. Our trends worth taking are not only gaining traction on Pinterest but also making […]
CES 2025 Yays and Nays
The Consumer Electronics Show (CES) used to be a sneak peek into the bleeding edge of technology, offering glimpses of what was on the horizon for the coming year. While that is still partially true, the expanded scope of the event now highlights a mix of products—from those already available to those that may never […]
TikTok Banned, then Unbanned: What’s Next for Brands?
The recent TikTok ban sent shockwaves across social media, igniting emotional responses from the media, creators and users alike. We engaged in social listening for 96 hours leading up to and after the ban. With uncertainty surrounding the platform’s future, here are a few considerations brands should keep in mind. How Did Users Feel About […]
Boost Your Brand With Social Commerce This Football Playoff Season
With football playoff season in full swing, fans are rallying to organize epic watch parties, donning their team colors, and scrambling for those last-minute tickets to witness the biggest games of the year live. Are you ready to join the action? Now is a great chance for brands to capitalize on fan excitement and test […]
RedNote vs. TikTok: What Brands Need to Know
With the TikTok ban looming, millions of users are migrating to RedNote and other TikTok clones like Neptune, Triller, and Zigazoo. But what’s all the buzz about, and should your brand consider jumping to Rednote? What is RedNote? RedNote is a Chinese-owned social media platform operating under the oversight of the Chinese government. The app’s […]
TikTok Ban Likely Upheld: Next Steps for Brands
For maybe the first time ever, a Supreme Court hearing might impact the day-to-day operations of social media marketers. On Friday, January 10, 2025, the Supreme Court heard arguments regarding the potential U.S. ban on TikTok and it looks more likely than ever that a ban may persist. Before panic sets in, it’s important to […]
Why Meta’s Third-Party Fact-Checking Exit Isn’t Surprising—But Still Raises Questions
Last week, Meta announced it’s scrapping its long-touted third-party fact-checking (3PFC) program in favor of a “Community Notes” style system. At first glance, this might sound shocking. But if we trace the evolution of platform moderation since 2016, the bigger question becomes: Was 3PFC actually preventing misinformation in the first place? A Response That Fell […]
New Year Wellness Marketing: 3 Social Media Tips to Drive Discovery
The start of a new year inspires a collective focus on better health, mindful habits, and strategies for greater productivity—setting the tone for a fresh start. From dry January to fitness challenges to daily journaling for mental clarity, consumers look to social media for wellness inspo. If you run a wellness brand or service, here […]
4 Things To Consider About The TikTok Ban In January
As 2025 Looms, Should Brands Still Bet On TikTok? The clock is ticking, and U.S. brands are staring down a critical decision: stick with TikTok, the short-form video juggernaut that has revolutionized digital marketing, or start hedging their bets. Recent legal developments have added urgency to the discussion. Read on for our advice on navigating […]
Power Up: How to Write Alt Text Effectively for Social Media
As marketers, we need to keep in mind the fact that blind and visually impaired people use social media too. They use it for the same reasons sighted people do — to connect with others, keep up with trends and current events, and share opinions and experiences with the world. As social media professionals, we strive […]
