As Chief Creative & Strategy Officer, Greg Swan sets the tone and pace for TSL’s work for clients, pushes the boundaries of an idea using modern methods, and drives innovation within the industry. He is a nationally-recognized thought-leader, brand strategist and team leader who blends experience with emerging technology, earned engagement, and social media for Fortune 500 brands.
Prior to TSL, Greg has 20+ years of experience leading modern marketing programs for clients like Verizon, State Farm, Allstate, H&R Block, Nike, and Buffalo Wild Wings. His teams helped Arby’s trend on TikTok, built the social strategy for the U.S. Army, launched the first Snapchat from outer space, the first Facebook 360º Super Bowl spot, the first tweet from the International Space Station, and introduced Snapchat Spectacles to pro sports. Greg was named Social Media Professional of the Year by PR News, and he was listed on both PR Week and Minneapolis-St. Paul Business Journal’s 40 Under 40.