Lucky for you, we’ve sorted through the digital noise to produce the 2016 Social Media Trend Report which describes the major social media updates from Q1 2016 and what they mean for your business.
What Are the Themes From the Quarterly Trend Report?
New Video Features
From longer Instagram videos to the rise of Snapchat to Facebook Live, the popularity of video continues to grow. Businesses that can leverage video will have a competitive advantage as platforms continue to introduce new features that cater to video creators.
New Advertising Features
All major social networks introduced new advertising features. The quicker a business is to understanding the new features and utilizing them, the larger the benefit. For example, it’s likely the price of custom Geofilters on Snapchat will increase later this year as businesses understand the value they can bring.
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