The Social Lights is a social business consultancy.
We partner with clients and their agencies, using social media throughout their business. Our work includes creating and executing social campaigns, training and inspiring internal teams, and driving growth.
The Social Lights is an agency that offers social media strategy and community management services to help clients achieve their business objectives.
Last week, we set aside our nine to five so we could soak in all that the Minnesota Marketing Summit had to offer. Throughout the Summit, several overarching themes resonated with us. Here are five takeaways marketers need to know from the Minnesota Marketing Summit and ways to begin implementing them today.
Social media isn't the new kid on the block anymore. You don't have to traverse the landscape blindly hoping to find success. Yet, there are necessary things that many brands large and small overlook. Here are five mistakes brands are still making on social media and what they should be doing instead.
"I was introduced to the Social Lights when I attended their 2-Day Social Media Bootcamp in May of 2014. The bootcamp was organized, structured with purpose, and well-run. The small group setting allowed connection with the seasoned professional presenters and fellow attendees. The resulting dynamic allowed me to walk away with actionable items and insights and numerous valuable professional relationships that I still benefit from today. Their industry expertise and reputation for being highly responsive professionals provides exactly the support I need to be an effective, efficient, and engaging social marketer."
Liezen Van Loh, Director of Marketing
Foss Swim School
"There's no question The Social Lights know social for business, but they are also expert at integrating across earned, paid and owned channels for maximum leverage of content and storytelling. I have worked directly with the TSL team on joint clients and it's been a true joy. The strategic planning, editorial calendaring, editing and collaborative working model results in smart, strategic content to drive business goals – awareness, education, engagement, community. They are focused on social and uber smart at integrating content and strategies with other channels and that's truly needed for businesses today."
Mardi Larson, Strategic Communications Consultant
"The Social Lights team has worked closely with us to understand our needs and tailor a partnership based on our goals. Not only do they act with professionalism, but also as industry experts by presenting opportunities that they feel would benefit our business and objectives."
Katie Thomas, Marketing Coordinator
Christopher & Banks
"The Social Lights team doesn’t simply have an understanding of what it takes to find success in the social media landscape, it’s part of their fabric as individuals. They took a thoughtful and systematic approach to learn about our brand and then create ways for the brand personality to come to life. That personality came to life in many different forms, all with one end goal in mind – increasing sales through guest engagement. They helped Green Mill create the basis for the social platform we still use today. I’d recommend their services to anyone."
John Hinz, Chief Marketing Officer
Green Mill Restaurants
"We were lucky to entrust the launch of our company and all associated social media to The Social Lights. Their knowledge, commitment and ability to deliver on time and as promised was just what we needed. They held our hands every step of the way and became true members of our team. I would highly recommend The Social Lights for anything in social media."
Mark Lacek, Co-Founder and CEO
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