How to Hire a Social Media Community Manager

Posted on: 07/10/13

Is your business looking for someone to manage its social media communities? If so, The Social Lights® can help, as the Minneapolis-based company is currently training 16 Community Managers during an intensive six-week social media course.

The Social Lights agency specializes in Social Media Strategy and Community Management, and acknowledges the development and growing importance of social media in the business world. Cofounders Emily Pritchard and Martha McCarthy started the company in January 2011 after they saw a need for a niche digital marketing agency that emphasizes the importance of social media for business.

With more companies than ever relying on social media to both promote their brands and interact with customers, The Social Lights began offering services outside of the traditional agency model, focusing on education. In order to fill the talent gap for social media positions, the agency began instructing current and aspiring Community Managers on what it takes to succeed and stand out in a highly competitive business world.

A recent Business Insider article titled, 90% Of Customers Will Recommend Brands After Social Media Interactions noted, “when trying to create deeper emotional connections with consumers, social media is an essential channel for brands. This isn’t surprising since social media is the only channel where it’s possible for brands and consumers to have meaningful two-way conversations, making the strength of connections that much stronger.”

In order to do so effectively, and reap the benefits of increased brand sentiment, consumer engagement and brand loyalty, companies need an individual or team to act as the eyes, ears, and voice of the brand on all social and digital channels. This is where the Community Manager comes in.

The role of the Social Media Community Manager (aka Social Media Specialist, Community Engagement Specialist, Social Media Marketer) is evolving so quickly, it’s hard to know what skills to look for in a Community Manager.

Arik Hanson (recent guest speaker at The Social Lights Community Manager Training Program) touched on the essential skills and added a few new ones to the list in a blog post titled, Does the famed social media community management unicorn really exist?

Not only do Community Managers need to possess these skills, but they also need to stay on top of the ever-evolving nature of the role – including mastering new technology tools and social media platforms. For these reasons, The Social Lights have developed a “Community of Community Managers,” for those that work in the industry (often solo on one brand) to band together and share knowledge, experiences, best practices and more.

Martha McCarthy, Co-Founder & CEO of The Social Lights said, “We’d like to help your company find that individual that truly cares about taking your business to the next level, and has the skills and experience to utilize all applicable social and digital outlets, in the proper way, to achieve your business goals.”

The Community Manager Training Program concludes on August 1, producing a talented group of individuals who went from enthusiasts to specialists in the burgeoning field of social media marketing.

If you’re looking to hire Social Media talent, visit:

Learn more about our training programs, and meet our Community Managers:

The Social Lights | Training Program 2013 from The Social Lights

For all other questions and comments, email us: hello {at}!


Recent Posts

7 Ways to Show Your Followers a Little Love

By Joe Bozic All You Need is Love Can you feel it? There! That warm feeling coming from your computer. No, that’s not just the heat from your MacBook trying to handle the 34 tabs […]

3 Tips to Generate Deeper Engagement and Beat the Facebook Algorithm

Recent announcements surrounding Facebook’s latest News Feed algorithm have left marketers and publishers asking the same question. Facebook wants us to focus on generating meaningful engagement, but how do we go about doing that? Within […]

TSL’s Top-11 Made-for-Social Experiences in Minneapolis during Super Bowl Week

In today’s world, there are few better ways to show off how great of a time you’re having than through social media posts. People are constantly showing off what they’re doing, what they’re eating, where […]

What Brands Can Learn About Live Content From HQ Trivia

By Ben Nesvig For years, people have touted live content as the next big thing. First, Justin.TV paved the way with 24-hour streaming. Before long, seemingly every app in the world introduced live-streaming capabilities. But even […]

Get Social Media Insights

Get Social Media Insights

Subscribe to The Social Lights' blog to stay up-to-date on social media.

You have Successfully Subscribed!