What’s Your Take on Social Media? A Q&A with Shannon Patch

Posted on: 04/23/14

This is the first of three exclusive interviews with attendees of this year’s Social Media Training Bootcamp. We asked each attendee the same questions about social media, marketing, and the relationship between brands and their consumers. Today’s Q&A is with Shannon Patch, a recent graduate of the University of St. Thomas.


Q. How did you get involved with social?

A. I first got involved in social by taking marketing classes at the University of St. Thomas. A few of these included: Advertising and PR Campaigns, Interactive Marketing, and Integrated Marketing Communications. I was also involved in American Marketing Association and Advertising Federation. Through these classes and clubs, I learned that social is a powerful tool to connect brands to their consumers. My dream job would be working as a Social Media Strategist at an agency.

Q. Do you think there is a big gap between brands and their audience?

A. There are brands with big gaps, and there are some that are closing the gap. Some brands do not know how to align their brand or company goals with their audience. Some brands also do not know how to reach their audience. Disconnected companies seem to just throw content out there and hope that their audience will respond to it.

An example of this disconnect was GE Appliance’s Facebook post from this past April which read, “Happy National Peanut Butter and Jelly Day-“Like” if you’re on team peanut butter. “Share” if you’re on team jelly.” This post had nothing to do with their mission or their audience. When I saw it, I asked myself, “What are you doing GE?!” The brands that are the most successful on social are the ones that know their audience the best.

Q. What is one thing you want to take away from this bootcamp?

A.  I want to take what I’ve learned from bootcamp and apply it to an actual company or brand that makes a positive impact on the world.

Q. What do you think brands will be doing on social media 7 years from now? 

A. That is hard to say. Social brands are the future of marketing, if your brand is not successful on social, you may not be successful at all.

Q. Pick one celebrity, historical figure, or athlete from any time period to tweet as for one week and why?

A. Woody Allen. I’m obsessed with his movies and he’s so quirky and weird.

Check back tomorrow when we sit down with the mysterious Product Poet!

Recent Posts

7 Ways to Show Your Followers a Little Love

By Joe Bozic All You Need is Love Can you feel it? There! That warm feeling coming from your computer. No, that’s not just the heat from your MacBook trying to handle the 34 tabs […]

3 Tips to Generate Deeper Engagement and Beat the Facebook Algorithm

Recent announcements surrounding Facebook’s latest News Feed algorithm have left marketers and publishers asking the same question. Facebook wants us to focus on generating meaningful engagement, but how do we go about doing that? Within […]

TSL’s Top-11 Made-for-Social Experiences in Minneapolis during Super Bowl Week

In today’s world, there are few better ways to show off how great of a time you’re having than through social media posts. People are constantly showing off what they’re doing, what they’re eating, where […]

What Brands Can Learn About Live Content From HQ Trivia

By Ben Nesvig For years, people have touted live content as the next big thing. First, Justin.TV paved the way with 24-hour streaming. Before long, seemingly every app in the world introduced live-streaming capabilities. But even […]

Get Social Media Insights

Get Social Media Insights

Subscribe to The Social Lights' blog to stay up-to-date on social media.

You have Successfully Subscribed!