Social Media Insights

Trend Tap

Our quarterly trend publication dives into a topic of debate in the world of social, shares our point of view, provides best-in-class brand examples, and showcases untapped opportunities.

Social Media Blog

Our blog breaks down social media trends, outlines tactical tips and tricks, and uncovers how TSL team members strategically approach the rapidly-changing world of social media.



A Beginner’s Guide to Emotional Social Content

As much as we want to think we’re rational creatures propelled by logic and facts, the truth is: we’re emotional. If we don’t feel something, we won’t do anything. The trouble is, how do you make sure you’re evoking the right emotion with your content?

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The 4 Cs of Emotion-Driven Visuals on Social Media

Whether you’re publishing a television spot or a Facebook ad, the key to influencing purchasing decisions is creating experiences that impact your audience on an emotional level. The 4 Cs of Emotion-Driven Visuals can help your brand create a cohesive visual esthetic that sparks brand loyalty and influences purchasing decisions.

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