Social Listening for Live Events: Aim for Agility
By Alli Kahle In early 2018, The Social Lights’ office transformed into the Minnesota Super Bowl Host Committee’s Social Media Command Center (SMCC). A team of 70+ social media-savvy volunteers lined up to monitor the Host Committee’s social channels for the ten days leading up to Super Bowl 52. The goal? Ensure that each Super […]
TSL’s Top-11 Made-for-Social Experiences in Minneapolis during Super Bowl Week
In today’s world, there are few better ways to show off how great of a time you’re having than through social media posts. People are constantly showing off what they’re doing, what they’re eating, where they’re going, and who they’re hanging with. In response, brands are looking to generate these “check me out” moments for […]
