The #SFSummit Rewind: TSL heads to Austin

Posted on: 11/15/16, 1:18pm

spredfast-summit-blog

A couple weeks ago, we attended the Spredfast Summit, marking the third-consecutive year that we’ve made the trip to Austin, Texas. In recent years, the conference has become a Mecca for some of the brightest minds in social media, featuring keynotes from some of the most engaging presences in the digital space.

Who: The smartest in social.
What: Spredfast Summit
When: Oct. 26-28, 2016
Where: Austin, Texas
Why: To gain inspiration, swap strategies, and talk shop with the best and brightest in our field.

This year’s Summit featured presentations on ‘Being popular vs. Being influential,’ the power of social care, and why brands take stands. The takeaways are innumerable, and every year, similar to social media, the Summit features new, cutting edge materials, all rounding back to Spredfast’s core principles of innovation and depth.

Every year, the Summit attracts social media personnel from every corner of the industry, featuring marquee brands like Coca-Cola, Charles Schwab, and the NFL. The benefit of being in the same room as these companies and agencies is invaluable, but the one-to-one, peer-focused atmosphere is what fuels the conversation.

“Presenters aren’t holding back secrets or trying to sell you on a practice,” TSL co-founder Emily Pritchard said. “Attendees genuinely want to help one another, and that’s an atmosphere that you don’t get anywhere else. You’re not just getting the ‘what’ of what people accomplished. You’re also getting the ‘how’ and the ‘why’ because they want you to find the same success that they did.”

Attending the Summit in each of the past 3 years, we’ve not only been able to strengthen our relationships with representatives from other business, but also with the Spredfast team. Outside of the keynotes and presentations, the team-building activities range from yoga sessions to group-wide happy hours to all-you-can-eat taco dinners. This casual, peer-centered atmosphere is where relationships start, and it’s what keeps us, and many others, returning year after year.

Thank you, Spredfast, and see you next October!

For background information on the conference, be sure to check out the event’s web page. The Social Lights is a member of the Spredfast Ambassador Program, which recognizes and highlights partners and customers who use social to shape their organization and industry.

Subscribe To Our Blog

Enter your email address to subscribe to our blog and receive notifications of new posts by email.

Recent Posts

Status Update: Q2 Social Media Trends

Social media is in a perpetual state of rapid evolution. Updates and new features are constantly reshaping how users engage across platforms, and the day-to-day headlines are a barrage of buzzwords and tag lines. How is one supposed to keep up? Short answer: Our quarterly publication, Status Update. Long answer: Let us help. Every 3 months, we bring you the […]

5 Tips to Engage the Connected Fan from Hashtag Sports

Los Angeles one week, New York City the next. Our event schedule is packed this year, and this week, we were in Times Square for Hashtag Sports. The event featured 3 days of thought leadership and innovation geared towards helping brands activate and engage around the connected fan. From professional athletes to league personnel to […]

Reimagining Human Connectivity at Social Media Week

Four days, 27 sessions, and 114 Instagram stories later, social strategist Gina Vo landed back in Minneapolis. We sent Gina to Los Angeles, which played host to one of the nation’s four Social Media Week events this year. The event sported a tagline of “Reimagining Human Connectivity,” a compelling topic after Mark Zuckerberg’s Facebook manifesto […]

Object Recognition Setting the Stage For Mixed-Reality Advertising

If you’ve kept up with social media news and updates over the first half of 2017, you’ve read the words “object recognition” about as often as you’ve read “Facebook copies Snapchat.” Pinterest’s Lens was among the first public-facing applications introduced around object recognition, one of their many moves aimed at integrating into the real world. […]