2016 Social Media Trends You Should Know About

Date

04.26.16

Lucky for you, we’ve sorted through the digital noise to produce the 2016 Social Media Trend Report which describes the major social media updates from Q1 2016 and what they mean for your business.

[slideshare id=61208607&doc=tsl2016socialmediatrendreport-160421200427]

What Are the Themes From the Quarterly Trend Report?

New Video Features
From longer Instagram videos to the rise of Snapchat to Facebook Live, the popularity of video continues to grow. Businesses that can leverage video will have a competitive advantage as platforms continue to introduce new features that cater to video creators.
New Advertising Features
All major social networks introduced new advertising features. The quicker a business is to understanding the new features and utilizing them, the larger the benefit. For example, it’s likely the price of custom Geofilters on Snapchat will increase later this year as businesses understand the value they can bring.
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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.