Why Prime Day Still Packs A Punch

Amazon Prime Day (happening July 15–16 this year) isn’t just about flash deals—it’s a full-blown digital commerce holiday. With brands like Samsung, Apple, Procter & Gamble, and Unilever collectively pouring hundreds of millions into paid media, the opportunity for breakthrough is massive—but so is the noise.

And when the feed gets loud, smart brands go social-first.

When Intent Is Sky-High—Meet It with Scroll-Stopping Creative

Consumers are primed to shop (pun intended), making mid-July a peak moment for digitally native purchases. The top spenders are betting big on YouTube, Facebook, Instagram, and TikTok—where eyeballs are glued and intent is high. But instead of fighting for attention with polished product shots alone, brands that lean into community-led storytelling will earn more than just clicks—they’ll drive conversion and affinity.

Influencers Are Your Way To Win

With programmatic media dominating spend strategies, there’s white space for influencers to do what they do best: build trust, spark action, and make branded content feel personal. And while most brands are playing the scale game, creators unlock the feel something factor.

Here’s how to tap that power in July:

1. Bring the deal to life with creators who showcase how they use your product daily (think “Amazon Finds” meets actual brand storytelling).

@brett.tech I already have over 100 of these theres so many good ones amazon.brett.tech #techtok #gaming #primeday #prime #tech #desksetup #gamingsetup #smarthome #homekit #alexa #googlehome #security #diy #desk #wfh #arduino #pi #home #homedecor #amazonmusthaves #amazonfinds #amazon #amazonhomefinds #fyp ♬ original sound – brett.tech

2. Run Early Prime Day drops via creator content that teases bundles or exclusives.

@itsemilyleah Early Amazon Prime Day Deals (Everything is on my @Amazon &/or @LTK) #amazonprimeday #primeday2024 #primedaydeals #amazonhomefinds #amazonhaul #amazonprimeday2024 #primeday #amazonmusthaves #amazontravelfinds #tumblerpacking #packingmytumbler ♬ original sound – Emily Leah

3. Turn your CTA into a community moment, encouraging followers to share their own “Prime Picks” or hauls using branded hashtags.

@parker_ewing #ad #SwifferPartner Spend less time cleaning and #MopSmarter with the @Swiffer PowerMop, now 30% off on @Amazon for Prime Day, July 16-17✨ #PrimeDay #PrimeDay2024 #PrimeDayDeals ♬ original sound – Parker Ewing

4. Activate Creators with niche influence—these voices often outperform big names in engagement during seasonal moments.

@rileejsmith Some of my all time favorite travel products are on sale for Prime Day! 👏🏻🛒 Here’s a round up of my #PrimeDay picks! #travel #amazonprimeday #primeday2024 #travellife #packing #travelbag #suitcase #traveltok #amazonfinds ♬ Kawaii Aesthetic – LoES

Social Commerce = Add to Cart Conversation

Prime Day isn’t just a sales window—it’s a signal that people are open to discovering, shopping, and sharing online. And in a time when authenticity is the new currency, brands that show up like people—not polished ads—win hearts and wallets.

So, while others go big with spend, go smart with strategy. Use influencers not as megaphones, but as matchmakers between your brand and your future fans.