When it comes to LGBTQ+ creators, their impact on social media is undeniable. With their authenticity and creativity, they’re not only building loyal, engaged communities but also driving meaningful connections. These creators are shaping the digital space by creating joyful, inclusive environments where their audiences feel seen, heard, and celebrated. We’ve compiled a list of LGBTQ+ creators who are leading the charge in spreading joy online and cultivating spaces where connection thrives.
Before we dive in, here are some key tips for activating an impactful partnership with LGBTQ+ creators:
- Be Transparent and Inclusive: Ensure your brand’s values align with the creators you partner with. Authentic partnerships are built on shared values.
- Celebrate Uniqueness: LGBTQ+ creators bring diverse perspectives that deserve to be celebrated. Showcase what makes them special.
- Leverage Cross-Platform Engagement: Extend your campaign across various platforms to reach your audience wherever they engage most.
Let the Creators Lead: They know their communities best. Trust them to create content that feels authentic and impactful.
1. Janae Sims – @auntienae95
Authentic content categories: Family, Comedy, Lifestyle
Why We Love Them: Auntie Nae, aka Janae Sims, has created a unique space where her followers feel like part of her family. Whether it’s surprising her niece and nephew with special moments or simply sharing funny, everyday life content, her videos radiate positivity and warmth. Through her authenticity and relatability, she fosters a community grounded in love and joy. For brands looking to tap into heartwarming, feel-good content, Auntie Nae is the creator you need. Her ability to make each viewer feel like they belong makes her a standout in the LGBTQ+ creator community.
2. Alli Bellairs – @alli_bellairs
Authentic content categories: Humor, Mental Health, Lifestyle
Why We Love Them: Alli Bellairs blends humor and mental health advocacy in a way that feels real and empowering. By sharing her personal journey with her wife and family, she creates a safe space for her audience to laugh, learn, and feel supported. Alli’s TikToks are filled with joy and vulnerability, offering a refreshing look at what it means to navigate life with a sense of humor. She builds a community of positivity and self-love, making her the perfect partner for brands aiming to create content that is both fun and meaningful.
3. Durand Bernarr – @durandbernarr
Authentic content categories: Music, Humor, Self-Expression
Why We Love Them: Durand Bernarr is more than a Grammy-nominated artist—he’s a creator who spreads joy through every note, laugh, and performance. With his unique voice and infectious energy, Durand has created a space where fans feel free to express themselves authentically. His vibrant performances and hilarious skits invite his audience into his world, making them feel like they’re part of the fun. His content not only entertains but also empowers viewers to embrace their true selves, making him a prime choice for brands seeking to tap into a community of self-love and celebration.
4. Blair Imani – @blairimani
Authentic content categories: Comedy, LGBTQ+ Advocacy, Lifestyle
Why We Love Them: Blair Imani is a Black, bisexual, Muslim educator and activist who has redefined online learning through her viral series, Smarter in Seconds. With a vibrant, engaging style, Blair breaks down complex topics like race, gender, and social justice into digestible, visually appealing content. Her approach not only educates but also fosters a sense of community and empowerment among her followers. Beyond her digital presence, Blair is a bestselling author and dynamic public speaker, known for her TEDx talk “Queer & Muslim: Nothing to Reconcile.” Her work amplifies marginalized voices and promotes inclusivity, making her a powerful ally for brands aiming to connect with diverse audiences.
5. Alok Vaid-Menon – @alokvmenon
Authentic content categories: Fashion, Gender Identity, Self-Care
Why We Love Them: Alok Vaid-Menon is an unapologetic voice for gender inclusivity and queer joy. Known for their thought-provoking content and striking fashion statements, Alok uses their platform to challenge norms and spread messages of empowerment. Their affirmations and insightful posts not only uplift their community but also make room for conversations about self-acceptance and breaking free from traditional gender expectations. Through their joyful and boundary-pushing content, Alok is redefining what it means to be authentically yourself, making them an ideal collaborator for brands that want to champion inclusivity and celebrate individuality.
6. Christopher Griffin – @plantkween
Authentic content categories: Gardening, Self-Care, Affirmations
Why We Love Them: Christopher Griffin, aka Plant Kween, is a breath of fresh air in the digital space. With their green thumb and affirmations, Griffin creates a nurturing space for their community to grow both personally and botanically. Through their plant care tips and self-love messages, often written on large poster boards, Christopher brings joy and positivity to their followers. Their focus on nature, self-care, and inclusivity has made them a beloved figure in the LGBTQ+ creator world. Brands that align with values of wellness, self-empowerment, and inclusiveness will find a kindred spirit in Plant Kween.
By partnering with these incredible LGBTQ+ creators, your brand will tap into vibrant communities that radiate joy, inclusivity, and authenticity. These creators know how to engage their audiences in a way that feels organic and uplifting—perfect for any brand looking to make a meaningful impact online.
Disclaimer: The Social Lights does not have an existing relationship with any of the creators featured above. We are their admirers, not their managers, and are ready to help you partner with them.
