As summer vibes ramp up on Instagram, there’s a new trending audio every day. But don’t fret, here are 7 songs that are currently trending with less than 100K uses, which means that each track is a fresh chance for brands to resonate with a mix of communities. Before you tap, “use audio,” remember these tips for adding trending audio in content.
Tips For Using Trending Audio
- Audit momentum: Choose trending sounds and audio with rising usage (ideally 5K–50K uses) to ensure it’s still fresh and on the upswing of usage and propagation in the algorithm.
- Align on mood: Pick audio that reinforces your content’s emotional tone—energetic, reflective, or playful.
- Adapt vs force-fit: Follow the trend mechanics (e.g., POV, transitions), but weave in authentic brand stories, but be careful not to shoehorn it.
Now Trending Music Examples
1. “Butterflies” by Isaiah Falls (<20K uses*)
What’s the vibe: Sultry, easy-going, and laid back.
How to use it: Make it the soundtrack to a series of self-care ideas, or slo-mo moments that show off product details or styling.
2. “DAYLIGHT DOOM” by MOTO BANDIT (<50K uses*)
What’s the vibe: Bright, bumping, and airy.
How to use it: Showcase quick clips in “a day in the life” style storytelling, or pair it with a winning moment from a workout or memory with friends.
3. “Northern Attitude” by Noah Kahan (<100K uses*)
What’s the vibe: Unleashed, carefree, and adventurous.
How to use it: Play into the dog community and feature a series of adventurous pet moments, or layer it onto an unforgettable and heartfelt moment to strike an emotional chord.
4. “The Winner Is…” by DeVotchKa (<75K uses*)
What’s the vibe: Childlike whimsy, playful, and cutesy.
How to use it: Lean into the drumroll-like quality of the rising scale and reveal a before-and-after or make it the soundtrack to a series of cutesy moments with a child, pet, or loved one.
5. “She Rises and She Glows” by Linhy (<75K uses*)
What’s the vibe: Summer 2017, bubbly, and unapologetically positive.
How to use it: Layer it over a timelapse of an arts-and-crafts moment or recipe creation, or pair it with a date night fit check.
6. “Motel 6” by River Whyless (<15K uses*)
What’s the vibe: Waltzy, reflective, and a walk in the fields with a basket of flowers.
How to use it: List our product benefits while showing the product in action, or pair with a POV and share a secret or surprising fact.
7. “There She Goes” by Cyril Riley (<75K uses*)
What’s the vibe: Beachy and breezy with a head-bopping beat.
How brands use it: Show off your personality and do a shimmy or feature a roundup of scenes from your last vacation.
Consider this: Each trending audio is a window into current user moods. The key is to decode ones that align with your content energy, then remix the trend to showcase something only your brand can offer: their audio + your story, your style, your community.
*Use counts are at the time of publishing this blog post.
