Pinterest is moving from mood boards to measurable intent. At Pinterest Presents 2025, the platform announced features that make planning smarter and shopping simpler. If Pinterest is in your FY25 or FY26 mix, start here.
1. Top Of Search Ads
A new placement lets brands buy into the top 10 search results and the Related Pins area, which captures a large share of clicks. Build assets that answer the exact question a shopper is typing, then compare lift against your standard placements.
2. Revamped Trends Tool
The updated Trends tool surfaces what people search, save, and shop, with seasonal predictions up to 90 days out. You get earlier signals on rising topics, plus editorial picks and real-time shopping insights in testing. Use it to brief smarter, schedule earlier, and avoid the last-minute scramble.
3. Local Inventory + Where-To-Buy
Local Inventory ads highlight nearby, in-stock products with live pricing and pickup or delivery options. Where-to-Buy links route Pinners to preferred retailers in fewer taps. Sync clean product feeds and store data so inspiration can turn into a cart or a store visit.
Ways In:
- Test Top of Search on your highest-intent categories and treat creative like a landing page for the query.
- Add a weekly Trends check to every campaign kick-off and align content to when interest peaks.
- Wire up catalogs, promos, and local feeds so Local Inventory and Where-to-Buy drive outcomes you can prove.
Bottom line: Pinterest is becoming a social-to-shop engine. If your brand plays where people plan purchases, these three features belong in your 2026 toolkit.
