What We're Into Right Now - The Social Lights

What We’re Into Right Now

Date

07.30.12

Instagram Glasses
…if they ever become a reality

DOMO’s employee social media policy
Transplanted right from TechCrunch,

“Back in May, Josh James, the co-founder of analytics company Omniture and now CEO of business intelligence startup Domo, announced an eyebrow-raising idea: He was kicking off an eight-week initiative that would require every one of Domo’s 130 employees to become active on social media. Now James says the initiative is paying off, and he has numbers and anecdotes to back it up.”
…James says that if people want to keep their jobs, they have to complete 20 different tasks designed to acquaint them with social networks and other consumer Internet products. Those tasks include upgrading their Facebook account to include Timeline, creating three circles in Google+, and creating a playlist on a music service like Pandora or Spotify.
At the beginning of initiative, dubbed “the #domosocial experiment”, James says the whole team was tweeting an average of 80 times per day. Now that number is more like 400. And where Domo employees previously had about 100,000 connections across sites like LinkedIn and Facebook, they now have 150,000.

The Olympic “Winner” necklace.

Oh, and we are pretty into watching the #London2012 #Olympics too.
Tweet us your favorite events to watch or your favorite Olympic-themed commercials!

For more information about how brands are using social media during the Olympics, check out:
“The Social Olympics Are Here, Is Your Favorite Brand Competing or Just Showing Up?” by Social Fresh.

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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.