Hi 👋 We’re The Social Lights—a fast-growing, woman-owned indie shop powering global brands at the speed of social. We decode culture to activate fandoms with a dedication to our craft that’s achieved recognition on the Inc. 5000 (4x) and repeat Shorty Award and Webby Award wins.
Meet the leaders centering the agency on our values of Generosity + Intention, Bravery + Resilience, and Find A Way + Make One, which fuel our best-in-class work on behalf of our best-in-class partners. Want to work with us? Start here.
Emily Pritchard, Founder and CEO of The Social Lights, has been a driving force in reshaping the social media landscape since 2011. Recognizing the transformative power of social media early on, she built a nimble, social-first agency that has earned recognition from Fortune 500 companies, household-name brands, and top industry awards.
Under Emily’s leadership, The Social Lights has expanded rapidly, pioneering new approaches to social strategy while fostering a talented, industry-leading team. Now, Emily focuses on guiding the next generation of marketers and investing in innovative brands and businesses.
A native of Iowa and avid surfer, Emily is on a mission to surf every continent—a fitting pursuit for someone who has spent her career breaking barriers and defying expectations.
Emily, Founder and CEO of The Social Lights, has been a driving force in reshaping the social media landscape since 2011. Recognizing the transformative power of social media early on, she built a nimble, social-first agency that has earned recognition from Fortune 500 companies, household-name brands, and top industry awards.
Under Emily’s leadership, The Social Lights has expanded rapidly, pioneering new approaches to social strategy while fostering a talented, industry-leading team. Now, Emily focuses on guiding the next generation of marketers and investing in innovative brands and businesses.
A native of Iowa and avid surfer, Emily is on a mission to surf every continent—a fitting pursuit for someone who has spent her career breaking barriers and defying expectations.
Stephanie, President and Chief Growth Officer of The Social Lights and a leader in Coaching For Leaders Academy, drives business innovation and next-gen marketing. Known for her strategic expertise, she has elevated brands like Sherwin-Williams, Saucony Running, and Wet ‘n Wild Beauty. A multi-award-winning leader, Stephanie excels in shaping high-performance teams and fostering mentorship and community engagement. A passionate advocate for mentorship and community engagement, Stephanie’s contributions have been honored with multiple industry awards, including Effies, Kellys, and Creative Media Awards.
Stephanie, President and Chief Growth Officer of The Social Lights and a leader in Coaching For Leaders Academy, drives business innovation and next-gen marketing. Known for her strategic expertise, she has elevated brands like Sherwin-Williams, Saucony Running, and Wet ‘n Wild Beauty. A multi-award-winning leader, Stephanie excels in shaping high-performance teams and fostering mentorship and community engagement. A passionate advocate for mentorship and community engagement, Stephanie’s contributions have been honored with multiple industry awards, including Effies, Kellys, and Creative Media Awards.
Ali Olson, VP of Operations at The Social Lights, brings a fresh approach to leadership, transforming big ideas into effective strategies. With experience working with brands like Belize Tourism, United Health Group, Sharp TVs, and Dairy Queen, she excels at aligning operations with broader goals to drive performance and innovation. An advanced certified Scrum Master, Ali fosters creativity, nurtures talent, and champions agile principles to create a forward-thinking, high-performing workplace.
Ali, Chief Operating Officer at The Social Lights, brings a fresh approach to leadership, transforming big ideas into effective strategies. With experience working with brands like Belize Tourism, United Health Group, Sharp TVs, and Dairy Queen, she excels at aligning operations with broader goals to drive performance and innovation. An advanced certified Scrum Master, Ali fosters creativity, nurtures talent, and champions agile principles to create a forward-thinking, high-performing workplace.
As the VP of Finance at The Social Lights, Ramsey brings over 20 years of experience in consulting and advertising to drive the company’s financial strategy and operations. In this role, he focuses on optimizing budgets, enhancing financial performance, and leveraging data-driven insights to support growth in the digital marketing landscape. Ramsey is passionate about aligning financial practices with organizational goals, ensuring that resources are strategically allocated for maximum impact. With a proven track record of leading teams and implementing effective financial strategies, he is committed to fostering innovation and sustainable success for The Social Lights and its clients.
Meagan, VP of Strategy at The Social Lights, is a strategic leader specializing in social marketing, social intelligence, and audience-driven insights. She leads a team of cultural decoders, unlocking brand opportunities through social-first strategies. With experience spanning client-side, agency, and consulting roles, Meagan has worked with brands like Target, Sherwin-Williams, and Nature Valley. Her holistic approach blends creative strategy and consumer insights to craft innovative solutions that drive business growth.
As the VP of Finance at The Social Lights, Ramsey brings over 20 years of experience in consulting and advertising to drive the company’s financial strategy and operations. In this role, he focuses on optimizing budgets, enhancing financial performance, and leveraging data-driven insights to support growth in the digital marketing landscape. Ramsey is passionate about aligning financial practices with organizational goals, ensuring that resources are strategically allocated for maximum impact. With a proven track record of leading teams and implementing effective financial strategies, he is committed to fostering innovation and sustainable success for The Social Lights and its clients.
Gayle, VP of Client Success at The Social Lights, oversees our Account and Project Management team as well as Influence. Her specialty? Driving social-first growth for brands and cultivating next-gen client-agency partnerships. She brings 20+ years across agency and brand roles, from shaping Target’s early social to leading work for Best Buy, Estée Lauder Companies, Ascena, and Knitwell. She translates business goals into creative action, scales content systems, launches on emerging platforms, and builds high-performing teams.
