Behind The Content: How Fruit Roll-Ups Created A Look Inspired By The Met Gala
Met Gala 2025’s theme? “Superfine: Tailoring Black Style.” A celebration of craft, culture, and style as a powerful storytelling force. As an unapologetically playful brand, Fruit Roll-Ups created a way to lean in, not sit out. Known for flipping social trends into brand love (see the TikTok ice cream hack or a play on Is […]
How Top B Corp Brands Activated On Earth Day
When it comes to walking the talk on sustainability, B Corps don’t just show up—they show out. Certified B Corporations are companies that meet the highest standards of social and environmental impact, accountability, and transparency. Translation? Earth Day 2025 gave them the perfect stage (literally for Seventh Generation) to demonstrate their values on social media. […]
Win 2025 Prime Day With Social-First Planning
Why Prime Day Still Packs A Punch Amazon Prime Day (happening July 15–16 this year) isn’t just about flash deals—it’s a full-blown digital commerce holiday. With brands like Samsung, Apple, Procter & Gamble, and Unilever collectively pouring hundreds of millions into paid media, the opportunity for breakthrough is massive—but so is the noise. And when […]
Brands That Got Weird During The Big Game
No matter which team you were rooting for last night, chances are you tuned into social media in between the downs and commercial breaks. And while there wasn’t much competition happening on the big screen, brands were competing for attention on the second screen (ahem, mobile devices). We’re here to bring some highlights from the […]
Decoded: Trending New Year’s Resolutions For Content Ideas
New beginnings and bold intentions are already making waves across social media. As expected, mainstream interest in health and lifestyle revamps fills feeds throughout January—but this year’s trends, drawn from popular media publications and social chatter, suggest a shift toward balanced, holistic living rather than extreme overnight transformations. Here are five bets we’re placing to […]
What To Take And Leave From Pinterest Predicts 2025
Pinterest’s 2025 trend predictions are a playful mix of bold moves and quirky concepts, but you might be asking, “How can I realistically make these trends work for my brand without it feeling forced?” We’ve done the heavy lifting for you. Our trends worth taking are not only gaining traction on Pinterest but also making […]
Boost Your Brand With Social Commerce This Football Playoff Season
With football playoff season in full swing, fans are rallying to organize epic watch parties, donning their team colors, and scrambling for those last-minute tickets to witness the biggest games of the year live. Are you ready to join the action? Now is a great chance for brands to capitalize on fan excitement and test […]
New Year Wellness Marketing: 3 Social Media Tips to Drive Discovery
The start of a new year inspires a collective focus on better health, mindful habits, and strategies for greater productivity—setting the tone for a fresh start. From dry January to fitness challenges to daily journaling for mental clarity, consumers look to social media for wellness inspo. If you run a wellness brand or service, here […]
Power Up: The Art of Asking Curious Questions
Asking questions is something we all know how to do, but rarely work to get better at. When asked by our President and Chief Growth Officer Stephanie Schafer to give an all-agency presentation on asking questions, I blushed. Me?! I didn’t think I had a unique perspective to share on the topic. But like all […]
Decoded: Niche Creators To Partner With This Holiday Season
You don’t need a celebrity partner to break through the noise this holiday season. Compared to posts from public figures, niche creators drive higher engagement rates and the cost of content can be a fraction of the investment needed to partner with A-list talent. But how do you find the niche needle in the holiday […]
