Social-First Insights Your Back-To-School Campaign Might Be Missing
While it might feel like summer is peaking, back-to-school is already dominating the conversation, and consumers aren’t slowing down. In 2024, #BacktoSchool mentions rose more than 720% year-over-year, surging in late August and early September (Source: Meltwater). This year’s trajectory is tracking even higher. For brands, the lesson is clear: back-to-school is more than a […]
